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Essentials of Marketing Research, 2nd Edition, by V. Kumar, David A. Aaker, George S. Day
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Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
- Sales Rank: #1125718 in Books
- Published on: 2001-11-16
- Format: International Edition
- Original language: English
- Number of items: 1
- Dimensions: 10.39" h x 1.13" w x 8.23" l, 2.95 pounds
- Binding: Hardcover
- 512 pages
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