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The Nonprofit Handbook: Fund Raising (AFP/Wiley Fund Development Series)From Wiley
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The Third Edition of this invaluable handbook provides a complete overview of the entire development function, from management and strategic planning to hands-on, practical guidance for the various kinds of fundraising. Written by leading fund-raising professionals and edited by James M. Greenfield, this volume is a classic in the field of fundraising.
- Sales Rank: #1346215 in Books
- Published on: 2001-03-09
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.16" h x 2.66" w x 6.81" l, .0 pounds
- Binding: Hardcover
- 1176 pages
Review
There are some books, The Bridges of Madison County comes to mind, that are best read in one sitting. Then there are others, the Holy Bible being the quintessential example, that speak to you as your needs arise.
Certainly, The Nonprofit Handbook: Fund Raising , is in the latter category. In fact, it could legitimately be called the bible of fund raising, brimming as it is with the insights, wisdom, and expertise of 63 of the nation's best minds on all facets of fund raising.
This revised, updated, and significantly expanded third edition is an unrivaled desktop reference. No, you won't consult it daily or even weekly. But when in the course of your job you need sound guidance or an infusion of fresh ideas on virtually any topic in fund raising, The Nonprofit Handbook will serve as a reliable and reassuring source to which to turn.
Certainly the roster of contributors is impressive: from hands-on practitioners, to seasoned consultants, to "big picture" thinkers. And chapters such as, "Fund Raising on the Net," and "New Media and Direct-Response Fund Raising," show that editor James Greenfield is current in his thinking and outlook.
A massive work (54 chapters, 1140 pages), The Nonprofit Handbook: Fund Raising is nonetheless sleekly presented in seven major parts: Managing Fund Development, Institutional Readiness, Annual Giving Programs, Major Giving Programs, Select Audiences and Environments, Ethics and Governance, and Support Ingredients.
And under each of these broad headings you'll find 10 or more chapters devoted to nearly every conceivable sub-topic of importance. For example, in the part devoted to major giving programs, there are individual chapters on corporate fund raising, cause-related marketing, prospect development, capital fund appeals, planned giving, marketing to donors, the grant-seeking process, and more.
If you want the comfort and convenience of having a seasoned "consultant" to turn to, or a steady hand to grasp as you navigate professional conundrums, then The Nonprofit Handbook: Fund Raising belongs on your bookshelf. (Jerry Cianciolo)
"...a classic in its field..." (Business Wire, 24 April 2002)
From the Publisher
The revised and expanded format enables us to provide more coverage to both "sides" of the nonprofit equation, management and fund-raising. In practice, these two aspects of a nonprofit's organizational structure each keep to themselves. The Nonprofit Handbook: Management offers proven advice, from experts in the field, on every facet of a nonprofit's daily operations: management and leadership, human resources, benefits, compensation, financial management, marketing and communications, law and regulations. The Nonprofit Handbook: Fund-Raising covers every aspects of the practice from preparatory, organizational and managerial issues, to both annual and major giving to specialized types of nonprofit organizations.
About the Author
JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group, Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million
Most helpful customer reviews
13 of 16 people found the following review helpful.
It isn't just a book; it's a fund raising curriculum . . . .
By A Customer
One of the most experienced and respected fund-raising professionals in the United States, James M. Greenfield, ACFRE, FAHP, has assembled the best wisdom 42 other highly-regarded and experienced fund-raising leaders, into a comprehensive handbook covering nearly every conceivable aspect of fund development. The Nonprofit Handbook: Fund Raising isn't just a book; it's a fund raising curriculum between two covers. Indeed, I am unaware of any other volume which attempts -- and successfully so, I might add -- to map the entire scope of fund raising so thoroughly. A warning, though: It would be a monumental task to read this book in its entirety. Rather, its best use is as a fund raising reference - a one-volume library for articles covering just about any topic fund development professionals are likely to encounter. For example, folks who are involved with an annual fund will want to focus on Part III, entitled "Annual Giving Program." The section contains articles on "Overview of Annual Giving," "Direct Mail," "Benefit Event Fundamentals," "Benefit Event Enhancements," Telemarketing," and "Volunteer-Led Solicitations." To take another example, folks looking for major donors will turn to Part IV, entitled "Major Giving Programs," containing thorough treatments on these topics: "Overview of Major Giving," "The Corporate Support Marketplace," "The Grant-Seeking Process," "Major Gifts from Individuals," "Capital Fund Appeals," "Planned giving: Gift Vehicles," and "Planned Giving: Management and Marketing." One drawback is its price. At $210, it's one of the pricier books in fund raising. However, this is a two-volume set. I've described only the "Fund Raising" volume; there is also Management volume, covering -- again, in encyclopedic fashion -- all aspects of nonprofit management. We'll be reviewing that in the next installment of "We Review." Despite the price of the set, I cannot imagine any well-equipped fund development department not having these volumes available to the staff.
2 of 2 people found the following review helpful.
Please update
By matt from philly
I use this book as the primary text for a graduate fundraising class. I've met Jim Greenfield and he's a very credible fundraiser. This book is remarkably comprehensive and flows well with my course sequence. But please... update it! Time and again my students point the technological advances since this late 1990's printing. I persist with it because the fundamentals are great, but pretty soon I'll need to either yield to another resource.
0 of 0 people found the following review helpful.
"You are my one and only (love)"
By D. C. Dreger
I'm looking at my copy of Greenfield's book in the '90s and sayin', "After six years in the profession and looking to take the CFRE exam, what was I thinking to spend the money on this book?" After absorbing its contents and passing the exam, I knew why - this dang book gave me both confidence in its content and a boost in knowledge to be ready to take on the dreaded exam. (Disclaimer: this book is not a prep for the CFRE exam.)
James, a credentialed ACFRE, lined up more than 40 of the top practitioners in the nonprofit and fundraising fields to create a seminal work. Everything you could want to know about fundraising and development work is included. Major topics include fundraising readiness, annual giving, major giving, select audiences and environments and ancillary topics on regulation, recognition and technology.
This book was important to me 15 years ago, and remains so today. At the risk of violating copyright laws, here's what I think, thanks to Ricky Nelson:
You're my one and only love
I've loved you from the start
My one and only love
I've given you my heart
And though we're worlds apart
You're all I'm thinkin' of
My one and only love
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