Free PDF Three Clicks Away: Advice from the Trenches of eCommerce, by Michael Drapkin, Jon Lowy, Daniel Marovitz
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Three Clicks Away: Advice from the Trenches of eCommerce, by Michael Drapkin, Jon Lowy, Daniel Marovitz
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On the Web, you should never be more than 3 clicks away from the information you need
3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
- Sales Rank: #6606040 in Books
- Published on: 2001-03-23
- Original language: English
- Number of items: 1
- Dimensions: 9.47" h x .89" w x 6.30" l, 1.15 pounds
- Binding: Hardcover
- 288 pages
- ISBN13: 9780471396826
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From the Inside Flap
How can I effectively lead and manage e-commerce initiatives in a constantly changing, technically challenging environment-and create a site that is a profit center for my company? This is the key question on the minds of executives and managers today. You hold in your hands the book that offers the answer-by providing the required tools, the knowledge to use them well, and the vital rule you must follow in order to succeed: customers should never be more than three clicks away from the information they need.
This tactical guide shows you how to develop an e-commerce strategy, revamp your organization to support your initiatives, and manage these complex, multidisciplinary projects. Presenting the collective experience of three distinguished internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio, Three Clicks Away gives you the solutions and tools necessary to navigate this rapidly emerging world.
Focusing on the critical areas of strategy, organization, and project management, the authors unveil how powerful web companies operate and what their people do; ways to locate competent resources to help you drive cost-effective development in the new internet arena; and can't-miss tactics for evaluating and supervising your projects. You will learn to:
* Explore the different types of e-commerce business models and guidelines for moving businesses to the Web
* Find your start-up niche, structure it, and fund it
* Avoid the most common web-staffing mistakes and get the most from your recruiting time and dollar
* Manage growth and build organizational structures that maintain control and promote speed
Featuring numerous real-world examples from well-known businesses, the book also outlines a process you can use for identifying, quantifying, shepherding, and delivering your online objectives.
Authoritative, readable, and highly practical, Three Clicks Away is the long-awaited, hands-on resource business leaders need to successfully launch and follow through on their e-commerce initiatives.
From the Back Cover
High marks for THREE CLICKS AWAY
"Three Clicks Away contains critical information for both new and experienced web managers. Topics as far ranging as creating an effective strategy, staffing, organizing projects, launching an e-commerce site, and managing for growth and scale are all covered intelligently and accurately. This book should be read by any manager whose business relies on the Internet."-Jonathan Seelig, Vice President of Strategy and Corporate Development and cofounder, Akamai Technologies
"Impressive. There are so many books out there that try to speak intelligently on the new economy and how the Internet is changing traditional business, but few are as comprehensive as Three Clicks Away."-Ronald Lamprecht, Manager, Business Development, CNBC.com
"I found this to be an interesting, authentic, and enjoyable account of the way ebusiness gets done."-Damian Manning, Vice President, Digital Media, The MTVi Group
About the Author
MICHAEL DRAPKIN is the founder and Principal of Drapkin Technology Corp., a business technology and e-commerce consultancy with clients that include Reader's Digest, Banker's Trust, United Parcel Service, IBM, and Mt. Sinai Hospital, among others. Drapkin has previously published two books.
JON LOWY is Director of Internet Architecture for Deutsche Bank's online investment banking division, eGCI, which is charged with developing online trading and research systems for retail and institutional clients on a worldwide basis. Prior to this position, he was Chief eCommerce Architect for Gateway. Lowy is a founder and the architect of Softwax.com, a web-based peer-to-peer system that allows communities of users to share files safely and conveniently.
DANIEL MAROVITZ is the Director of Internet Strategy for Deutsche Bank. Prior to joining Deutsche Bank, Marovitz held positions at Dow Jones and Gateway. He worked directly with the president of Gateway to establish the company's website and intranet. Marovitz also worked for iVillage as their vice president of commerce.
Most helpful customer reviews
7 of 9 people found the following review helpful.
Path to Profitability
By James R. Kirsch
As a warrior in the battle to actually make money via on line commerce and advertising sales I took a special interest in this book. After reading just about every book I could find written in this subject matter over the last 3.5 years I consider myself an expert.
Three Clicks Away begins with the basics of e business and provides new comers with the core knowledge needed to understand more advanced concepts of the trade. Because of the time spent on an excellent narrative of current tools and functions Three Clicks Away is a treasure for both experianced manages as well as the relative novice. The Author presents complex stratagies in the later chapters.
This book was good enough for me to make required reading for the new hires I have made for my company. I have also given the book out to members of my senior management team who do not work directly with e commerce but need to have a working understand in order to better understand the modern day economic landscape.
I suggest this book to any executive who is under pressure to deliver and find the path to profitability, as well as the latest pioneers who are coming on line today.
2 of 4 people found the following review helpful.
Clear-Cut Guide
By A Customer
This is a unique book - for real business people trying to navigate ecommerce. By real business people I mean those who are not technical, nor want to be. It troubleshoots the organizational pitfalls and short-sighted, online seductions to help executives think about what running their business online really means. The authors outline interesting, actionable and sound tactics. It's also surprisingly readable - covers a lot of ground in not many pages - and the writing is actually amusing, even funny, in parts. I highly recommend it.
3 of 5 people found the following review helpful.
Save the time and the money
By A Customer
This book summarizes a lot of trivial knowledge that is known and can be obtained from books by people who have a lot more to say. If you need to find out how the web works read Nielsen, if you want to find out about how communities work read Philip's and Alex's Guide to Web Publishing by Philip Greenspun. If you are an executive, read them anyway. Both are very well written and a pleasure to read, making them a fast read as well. Then come back and find out whether this can teach you any more - chances are it won't.
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