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Clausewitz on Strategy : Inspiration and Insight from a Master Strategist, by Tiha von Ghyczy, Christopher Bassford, Bolko von Oetinger
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Think about strategy and sharpen judgment in an unpredictable environment
Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy.
The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.
- Sales Rank: #482215 in Books
- Published on: 2001-04-23
- Original language: English
- Number of items: 1
- Dimensions: 9.39" h x .85" w x 6.26" l, 1.03 pounds
- Binding: Hardcover
- 208 pages
Amazon.com Review
Carl von Clausewitz was a 19th-century Prussian general and is considered by many to be the millennium's preeminent strategist. Clausewitz on Strategy is a newly translated collection of sections from Clausewitz's classic work On War that's aimed at helping 21st-century executives and entrepreneurs grapple with the unpredictability of today's business climate. The Strategy Institute of The Boston Consulting Group, which pens an insightful essay introducing and connecting Clausewitz's thinking to the realities of today's business environment and which also supplements the book with historical notes and excerpts, thinks Clausewitz is cool. After reading this book, you may think so as well. --Harry C. Edwards
From the Inside Flap
What can a nineteenth-century Prussian general teach a twenty-first-century executive or entrepreneur about business strategy? Everything! When alliances are made, broken, and reconstituted at dizzying speed; when experience is left helpless in the face of unprecedented events; and when rules, principles, and how-to prescriptions no longer apply-these, says Carl von Clausewitz, are the times during which the true strategist thrives. Certainly present in times of war, these conditions are virtually endemic to today's economy.
Clausewitz on Strategy speaks loudly and clearly to both reflective practitioners of business and emerging strategists about how to proceed during periods of instability, uncertainty, and rapid change.
With a fresh translation and editing that carefully selects one-sixth of the original material, these highly focused selections from Clausewitz's classic On War present a philosophy of strategy that fuses logical analysis, classical dialectics, historical understanding, psychological insight, and sociological comprehension into an encompassing exposition of strategic thought and behavior.
Clausewitz expounds on the nature of strategic genius, strategy as an outgrowth of the clash of wills, tactics and strategy, offensive and defensive strategies, the elements and dynamics of strategy, the virtues of the commander, and more. His purpose is to prepare leaders for fundamental insights into the nature and characteristics of strategic interaction.
Supplemented with a thoughtful critical essay by The Strategy Institute of The Boston Consulting Group, historical notes, and related excerpts from the writings of other notable thinkers, this challenging and rewarding volume is important reading for anyone interested in understanding the fundamentals of strategy in any field involving competition and uncertainty.
From the Back Cover
From Clausewitz on Strategy . . .
On strategic genius
"If the mind is to survive this constant battle with the unexpected, two qualities are indispensable: first, an intellect that even in this moment of intense darkness retains some trace of the inner light that will lead it to the truth, and second, the courage to go where that faint light leads."
On the role of strategic theory
". . . all principles, rules, and methods increasingly lack universality and absolute truth the moment they become a positive doctrine. They are there to present themselves for use. Judgment must always be free to determine whether or not they are suitable. Criticism must never use these results of theory as laws and standards, but only as a person acting in war should also do: as aids to judgment."
On risk
"It is not true that we should always choose the case with the least uncertainty. That would be a terrible mistake, as all of our theoretical deliberations show. There are instances in which the most daring course of action is the wisest choice."
On leadership qualities
"The further we go up the chain of command, the more necessary it becomes for boldness to go hand in hand with the superior mind . . ."
On strategy
"Everything in strategy is very simple, but that does not make everything easy."
Most helpful customer reviews
3 of 8 people found the following review helpful.
Confusing
By Pascal
I guess the content is still good considering that it is Clausewitz. I thought that it was confusing to figure out whether the content was Clausewitz' words or the author. I guess I was also looking for more explicit applications of Clausewitz theory. To be honest, I learned more about Clausewitz reading Colin Powell's biography than reading this book. There is still lots of good stuff in this book though if you can buy it for cheap.
6 of 6 people found the following review helpful.
A Superb Leadership Resource
By Patrick R. Bowman
It probably requires having some experience with business strategy before any of Clausewitz's advice can resonant with you. However, for those who have been involved in executive decision processes, Clausewitz's messages are remarkably fresh and insightful (almost two hundred years later). His advice is particularly fascinating in context with the current "Information Age."
Clausewitz's message is simple, but you have to be ready for it to appreciate it. Information will never be complete. Some information will be totally wrong. If you wait for perfect information/intelligence, you will lose (and your competitor will win). In the fog of war, you must find that "faint light" and have the courage to go toward it. Don't wait for the fog to clear, and don't wait for the light to get brighter. It will be too late if you do.
Too often in the Information Age, companies and their executives mistakenly believe that it is possible to get complete and accurate information before making a decision. However, despite vaste improvements in technology, information will never be complete, perfect, or even 100% accurate. Clausewitz understood this almost two centuries ago. He points to what true leaders must have. They must have the ability to detect the most relevant patterns among incomplete and sometimes erroneous information. They must be able to identify the goal (the faint beacon of light). Finally, they must have the courage to focus and align an organization's limited resources to accomplishing this goal. In business speak, business leaders must have a vision and must be willing to take risks to achieve that vision.
This message is hard for some people to take. I guess many are looking for a "how to" book that anyone can use. Clausewitz talks about "genius," and his concept of genius implies that not everyone is up to the challenges of leadship. It's a tough pill to swallow, but it is true. More than anything, this book affirmed beliefs I formed after years of observation, trial, and error.
Some may mistakenly believe that perfect information may not have been possible in Clausewitz's time, but it certainly is today. As a business analysis professional, I can attest that "complete" information is still not a reality. No amount of data mining, neural networks, or statistics can replace the qualities of leadership Clausewitz so clearly and eloquently expresses.
Information certainly has the potential to help make better business decisions, but faith is still required to act. Many of the information tools available today are not used, because our business leaders lack the faith to implement them (they're still waiting for complete information). A great companion to this book (in relation to information and decision making) is Against the Gods by Peter Bernstein.
2 of 2 people found the following review helpful.
Highly Recommended!
By Rolf Dobelli
Though the editors freely admit that business and war are different, and that mapping one to the other is a mistake, this book seems to be based on exactly that idea. After September 11, 2001, business-as-war metaphors seem overblown. Many in business have stopped looking at competition as a death struggle. Instead, they treat it as a mutual effort to foster growth in their sectors so everyone then benefits from the resulting synergies. That said, this compilation, which condenses sections of Prussian General Carl von Clausewitz's major work, On War, is well worth reading, though dense and sometimes difficult to follow. Clausewitz, a fascinating thinker, approaches his subject with wit and clarity. By his own description, his real contribution isn't his analysis, but the analytical method he applies to problems. We from getAbstract find his approach clearly relevant to anyone struggling against an intelligent and resourceful opponent, in business, politics or government, as well as to those pondering ways to go to war.
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