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An insider reveals the core strategies behind Cisco's phenomenal success
Most savvy business observers agree that the major component in Cisco's phenomenal growth has been their unwavering commitment to expanding their product line through aggressive acquisitions. Since 1995, the "New Goliath," as Cisco is known throughout the business and finance communities, has acquired more than sixty companies. In this groundbreaking book, a Silicon Valley veteran, Ed Paulson, uses his strong connections to Cisco's management to reveal the M&A gospel according to Cisco.
Paulson explores how Cisco has used acquisitions to stay ahead of its competitors, analyzes their strategies and proven methods for incorporating new companies seamlessly, positively, and profitably. Paulson reveals the centerpiece of Cisco's acquisition strategy-one that is company-focused, culturally compatible, and retains staff. He examines how Cisco executives determine if a target company is compatible with Cisco's corporate culture and strategic outlook and describes the extraordinary lengths to which these executives will go to gain the loyalty of acquired people. This book details the Cisco methodology and illustrates how it can be applied to companies across industries.
Ed Paulson (Chicago, IL) is President of Technology and Communications, Inc., a business and technology consulting firm and a visiting professor at DePaul University's School for New Training. He is a Silicon Valley veteran with more than two decades of experience and the author of numerous business and technology books, most recently, The Technology M&A Guidebook (Wiley: 0-471-36010-4).
- Sales Rank: #636230 in Books
- Published on: 2001-09-14
- Original language: English
- Number of items: 1
- Dimensions: 9.39" h x 1.09" w x 6.36" l, 1.38 pounds
- Binding: Hardcover
- 288 pages
- ISBN13: 9780471414254
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Amazon.com Review
No matter what happens in the future with the tech sector in general or to Cisco Systems in particular, the company that made the router almost a household name will be known forever as a bellwether behemoth in the networking industry--and one who got that way largely through a shrewd acquisition strategy. Inside Cisco, by veteran Silicon Valley entrepreneur Ed Paulson, examines how the company nimbly absorbed 70 firms since 1993 and, at least until the postmillennial tech crash, managed to leverage the people and technology it added into impressive, continual advancement. "In fact," Paulson writes, "the company has been so successful with its acquisitions that the industry created a new term for Cisco's type of research and development approach: acquisition and development." With an eye toward making this agile, adaptive strategy accessible to others, Paulson analyzes the practice and rationale behind it and then assesses how portable its elements are to other companies and industries. Explorations of everything from due diligence to the integration of personnel, products, and production are supplemented by specific examples, comments from people directly involved, and Paulson's own experienced perspective. --Howard Rothman
From Publishers Weekly
Once the gold-plated standard for how to succeed on the Internet, Cisco Systems has since lost some of its luster. But even though the company's stock price has dropped, Paulson (The Technology M&A Guidebook) makes a convincing case for still using Cisco as a model for how other companies can manage their M&A (merger and acquisition) growth. For one, Cisco buys companies not just when it is trying to expand or protect itself against potential competitors, but rather "as an integral part of its system," thus looking ahead for future growth. Indeed, Cisco's acquisitions have been prolific, and the author explains who the company targets for acquisitions and why. Unlike many acquirers, Cisco tries to retain most of the personnel during an acquisition, and Paulson shows how that makes good sense. According to Cisco CEO John Chambers, "If you pay $500,000 to $2 million per person... and you lose 30 to 40 percent of those people in the first two years, you've made a terrible decision." Paulson shows most of Cisco's major acquisitions and the buying price per employee, which is appropriate for a book on M&A's, of course, but he is too meandering to offer specific, helpful information. Those interested in refining their company's M&A strategies won't find too much here to help them; Paulson makes a great case why Cisco is good at what it does, but aphorisms like "[Cisco] listens closely to its customers" are less than effective. Such lines suggest that the book is targeted more at a general business audience, but how many of those readers actually need advice on how to buy companies?
Copyright 2001 Cahners Business Information, Inc.
Review
Once the gold-plated standard for how to succeed on the Internet, Cisco systems has since lost some of its luster. But even though the company's stock price has dropped, Paulson (The Technology M&A Guidebook) makes a convincing case for still using Cisco as a model for how other companies can manage their M&A (merger and acquisition) growth. For one, Cisco buys companies not just when it is trying to expand or protect itself against potential customers, but rather "as an integral part of its system," thus looking ahead for future growth. Indeed, Cisco's acquisition have been prolific, and the author explains who the company targets for acquisitions and why. Unlike many acquirers, Cisco tries to retain most of the personnel during an acquisition, and Paulson shows how that makes good sense. According to Cisco CEO John Chambers, "If you pay $500,00 to $2 million per person--and you lose 30 to 40 percent of those people in the first two years, you've made a terrible decision." Paulson shows most of Cisco's major acquisitions and the buying price per employee, which appropriate for a book on M&A's, of course, but he is too meandering to offer specific, helpful information. Those interested in refining their company's M&A strategies won't find too much here to help them; Paulson makes a great case why Cisco is good at what it does, but aphorisms like "[Cisco] listens closely to its customers" are less than effective. Such lines suggest that the book is targeted more at a general business audience, but how many of those readers actually need advice on how to buy companies? (Publishers Weekly September 10, 2001)
Most helpful customer reviews
7 of 8 people found the following review helpful.
Good application of an already sound methodology
By Robert Hadsworth
Paulsen does a commendable job in clearly explaining the Cisco methodology which John Chambers apparently adapted from the M&A strategists Clemente and Greenspan. This orientation,coined as market-focused and detailed in "Winning at Mergers & Acquisitions" seems to have been employed rather broadly throughout Cisco. Similar to Clemente/Greenspan's core methodology which analyzes the people, products and processes from strategy through integration, Paulsen explores the integration at Cisco of personnel, products, and production. It's hard to ignore the incredible similarity or get beyond the fact that so much of the guidance has already been introduced to the genre by Clemente and Greenspan in articles, white papers, and books over the last decade. Still for those who have read Winning at Mergers, there remain many interesting anecdotes and discussions in Inside Cisco. What I find most interesting is Cisco's incorporation of M&A into every facet of its being, and its quest for culturally compatible targets. Paulsen stresses that this is a mjor reason for acquisition success and I agree. John Chambers has developed an efficient and successful machine that -through no fault of his own - became unraveled as his industry did. I wonder how a share price in the teens will impact the strategy in the future. Nevertheless, the book is well written and therefore keeps the reader interested.
2 of 5 people found the following review helpful.
A textbook for M&A managers
By Manuel Vexler
Please allow me to disclose my bias... I am a former Cisco M&A, or as Ed Paulson would say a
Cisco A&D (Acquisitions and Development).
And a disclaimer: These comments are my own, and represent my own opinions, not Cisco Systems's.
To position Ed's book, let's first look at the current body of M&A research.
"We know surprisingly little about mergers and acquisitions, despite the
buckets of ink spilled on the topic. In fact our collective knowledge can be
summed up in a few short sentences", noted Joseph Bower in his article "Not
all M&A are alike - and that's what matters" (Harvard Business Review, March
2001). A year later, Roy Harris wrote in his article "A lesson before
buying: University executive-education programs tackle one of the business
world's toughest jobs: Teaching M&A",
"You feel the question taking shape in the opening lecture of Robert
Holthausen's "Mergers and Acquisitions" class. As the Wharton professor
recounts the problems with deal-making today, ticking off two dozen reasons
why mergers fail--from valuation errors to culture clashes--the discouraging
statistics fly by on the screen behind him. McKinsey says 74 percent of
deals fail to create shareholder value, KPMG says it's 83 percent. At last,
the inevitable hand shoots up in front: 'Is this going to be a class about
why we shouldn't acquire anybody?'" (May, 2002, CFO The Magazine for Senior
Financial Executives)
Paulson's "Inside Cisco: The Real Story of Sustained M&A Growth" provides a
well researched analysis on how to do successful M&As. I hope the book will
be used as a textbook at many American and international executive M&A
programs.
5 of 5 people found the following review helpful.
Insightful!
By Rolf Dobelli
There's no reason to beat around the bush: This is not an objective history of Cisco. It is an unabashedly adulatory look at one of the most influential companies of the New Economy. If you're looking for a critical assessment of Cisco's business model and execution, look elsewhere. That does not mean that you should ignore Inside Cisco, however. On the contrary, we from getAbstract strongly recommend this book for its detailed dissection of Cisco's acquisition methodology, from its target identification and selection to integration and employee retention. Anyone in business would do well to read this book, study these processes and make them their own.
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