^^ Download Managing Operational Risk: 20 Firmwide Best Practice Strategiess, by Douglas G. Hoffman

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Published in association with the Global Association of Risk Professionals
As e-commerce and globalization continue to expand, so does the level of operational risk, increasing the need for guidance on how to measure and manage it. This is the definitive guide to managing operational risk in financial institutions. Written in a concise, no-nonsense style, and containing numerous real-life case studies, it covers all the bases from the basics of what operational risk is to how to design and implement sophisticated operational risk management systems. Readers will appreciate the up-to-the-minute coverage of the latest techniques and practices to manage operational risk. They will learn how to enhance their positions in the face of anticipated new regulatory standards and capital requirements.
Douglas G. Hoffman (Fairfield, CT) is an independent consultant in operational risk management. His firm, Operational Risk Advisors, provides executive training and assists financial institutions and corporate clients worldwide in operational risk analysis and mitigation.

• Sales Rank: #2282734 in Books
• Published on: 2002-01-11
• Original language: English
• Number of items: 1
• Dimensions: 9.51" h x 1.85" w x 6.36" l, 2.17 pounds
• Binding: Hardcover
• 540 pages

From the Inside Flap
For today's financial institutions, Managing Operational Risk has the essential business tools to design optimal risk management programs and put your company well ahead of the curve in the face of anticipated new regulatory standards and capital requirements. This definitive book by an international expert covers every aspect of managing operational risk, including operational risk definitions, data collection, risk assessment, modeling, insurance, and risk finance, as well as a comprehensive introduction to information technology.

The complete evolution of operational risk management is covered here, including guidelines for setting objectives consistent with a corporate vision, educating management and staff on how to deal with operational risks, coordinating operational risk management functions, outlining various approaches to risk assessment and measurement, and examining techniques for responding to operational risk. This book supplements its descriptions by presenting varied approaches to each of the 20 featured strategies along with alternative tools and tactics for program development, so you can decide which management systems are best for your company. The author goes well beyond the usual downside-only perspective on operational risk management to explore the upside benefits of an effective enterprise-wide program. Each chapter is generously supplemented with cases that illustrate proven techniques, and cautions against techniques that have not been successful. In addition, financial considerations are addressed, including developing economic capital and regulatory models, insurance and risk finance, as well as risk-adjusted performance measures.

With a concluding synopsis of chapter highlights and lessons learned for easy skimming and quick reference, this is an essential resource for operational risk managers as well as CEOs and CFOs at investment and commercial banks, brokerages, insurance companies, mutual fund companies, and their e-business affiliates and subsidiaries.

From the Back Cover
Details of the 20 best management strategies for operational risk

"Finally, we have a comprehensive, practical tool for operational risk. This book covers all critical aspects of operational risk, from simply how to get started to the complex modeling of the risk. The case studies are especially useful."
-Mark Balfan
Senior Vice President and Group Head, Corporate Risk Management
Bank of Tokyo Mitsubishi

"Doug Hoffman was in the business of managing operational risk before most and it shows. His book is both comprehensive and to the point-a tough combination to achieve."
-Simon Wills
Director, British Bankers' Association

"Operational risk has become a central issue in the management of enterprise risk and for capital adequacy standards for financial institutions. Doug Hoffman is among the very few pioneers in developing an understanding of operational risk, the discipline of operational risk management, and related capital attribution standards for economic and regulatory capital. This book will become a reference work for the financial services industry and financial regulators."
-George J. Vojta
Director, Financial Services Forum

"In a quickly evolving area, this book provides a balanced and thorough discussion of the variety of approaches a bank can use to establish a risk management and measurement system for operational risk. The book presents a solid conceptual analysis of the issues to consider, paired with practical guidance."
-Barbara Matthews
Banking Advisor and Regulatory Counsel, The Institute of International Finance, Inc.

Managing Operational Risk is the answer for executives and operational risk managers of financial firms who want to establish the best policies for bridling operational risk at a firmwide and enterprise-wide level. The techniques and practices presented here include:
* Dynamic risk monitoring and reporting-implement a continuum of data and risk tools for effective identification, assessment, mitigation, and finance
* Risk assessment, modeling, and risk-adjusted performance measures-calculate, monitor, and manage the effects of operational losses on firmwide and business unit levels
* Operational risk technology and systems-ensure program efficiency by leveraging technology in enterprise-wide data gathering
* Market perception-develop a plan and ongoing discipline for protecting corporate integrity and managing crises that may impact a firm's reputation, brand, or franchise
* Insurance and risk finance programs-design, evaluate, and fine-tune insurance and developing financial programs for operational risks

About the Author
DOUGLAS G. HOFFMAN is an independent consultant specializing in operational risk management. His firm, Operational Risk Advisors, assists financial institutions and corporate clients worldwide in operational risk assessment, analysis, and response, as well as in the design, development, enhancement, and review of risk capital models and risk finance and insurance programs. During his career as a Managing Director at Bankers Trust, and then as CEO of a Web-based technology firm, teams under his lead were credited as pioneers in developing some of the first operational risk-based capital models, databases, operational risk finance and insurance programs, and technology in the industry.

Most helpful customer reviews

2 of 5 people found the following review helpful.
The most balanced view in the industry
By A Customer
Doug Hoffman's book provides the most balanced and wide reaching view of operational risk in print -- the book addresses large corporate, societal, and management issues, in addition to the more standard operational risk topics, such as quantification and regulatory matters. This is the type of perspective that only someone from the industry -- who spent a number of years as a practitioner can provide. And the inclusion of real life cases brings the whole discussion of operational risk down to a practical level and can serve as a blue print for the implementation of an operational risk program. This book is a great value and already a classic text in the field.

10 of 11 people found the following review helpful.
Too much and not enough!
By Declan O'Mahony
This book is good for those who already know what OpRisk is all about, or at least are familiar with banking terms and financial measurement systems. If you are new to the game, you are likely to become very frustrated.
Mr Hoffman throws a multitude of operational risk "building blocks" on the floor in the opening chapter, tells us that we will use them to build a "house", picks them up one-by-one and explains them - sometimes well, sometimes poorly. If you already have the big picture, i.e. you know what the finished "house" is supposed to look like, you will be able to follow - most of the time (see below). If you know little or nothing about OpRisk, I am fully convinced that the book would be easier to understand backwards - i.e. the chapters are read in reverse order (no joke).
There are also several points in the book which had me scratching my head at the consistency of it all! To pick just one example, on page 186 there is a list of what Mr Hoffman calls "Top Down" and "Bottom Up" risk assessment methodologies. In this list, "Delphi Scenarios" is listed as one of the TOP DOWN methods. Two pages later, under the heading "BOTTOM-UP RISK ASSESSMENT METHODS", Delphi Scenarios are discussed/mentioned!!! What is it really - a Top Down or Bottom Up method??
There are several other examples throughout the book likely to cause more than a little confusion to the attentive beginner.

1 of 1 people found the following review helpful.
Taking Operational Risk From Theory to Practice
By Denis Taylor
Doug Hoffman's natural writing style makes this representation of twenty best practice principles for operational risk management a compelling read. Surpassing the strong efforts of previous authors on this subject matter, Doug imparts his wisdom and experience in a thought provoking analysis of the organisational context for operational risk management, with clear and practical take-aways from every chapter.
The book is littered with case histories, war stories and contributions from many industry professionals and current practitioners, ensuring a rich and balanced view.
Of particular note are the chapters addressing risk response strategies and risk financing alternatives, reminding practitioners that quantification and regulatory lobbying are not ends within themselves.
The book is suitable for any business professional with an interest in harnessing enterprise risk, those practitioners who are just starting out on their operational risk journey, and those seasoned players who believe that they have not yet mastered the subject (which is just about all of us).

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! Ebook A Guide to Writing as an Engineer, by David F. Beer, David A. McMurrey

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Improve the signal-to-noise ratio in your writing!
You'll need more than just technical prowess to succeed as a professional engineer; you'll need to be an effective communicator.
Specifically written to address the needs of engineers, this brief, easy-to-use guide gives you an efficient and direct way to improve your writing and speaking skills. The authors focus on those writing activities that engineers perform on a daily basis, such as reports, business letters, office memoranda, and e-mail, as well as oral presentations.
Now updated to reflect rapid changes in how we communicate, this Second Edition covers writing as part of a project team, plagiarism and ethics, email effectiveness and privacy, presentations using PowerPoint, and applying for jobs using the internet.
With this book, you'll learn how to:
* Reduce the "noise" in your writing, by eliminating grammatical errors, typos, poor organization, and fuzzy thinking.
* Correctly document information taken from other sources.
* Increase your chances of landing the job you want.
* Construct clear and effective graphics.
* Avoid ethical pitfalls.

• Sales Rank: #622696 in Books
• Published on: 2004-04-28
• Original language: English
• Number of items: 1
• Dimensions: 9.07" h x .39" w x 6.02" l, .74 pounds
• Binding: Paperback
• 272 pages

From the Back Cover
Improve the signal-to-noise ratio in your writing!

You’ll need more than just technical prowess to succeed as a professional engineer; you’ll need to be an effective communicator.

Specifically written to address the needs of engineers, this brief, easy-to-use guide gives you an efficient and direct way to improve your writing and speaking skills. The authors focus on those writing activities that engineers perform on a daily basis, such as reports, business letters, office memoranda, and e-mail, as well as oral presentations.

Now updated to reflect rapid changes in how we communicate, this Second Edition covers writing as part of a project team, plagiarism and ethics, email effectiveness and privacy, presentations using PowerPoint, and applying for jobs using the internet.

With this book, you’ll learn how to:

• Reduce the “noise” in your writing, by eliminating grammatical errors, typos, poor organization, and fuzzy thinking.
• Correctly document information taken from other sources.
• Increase your chances of landing the job you want.
• Construct clear and effective graphics.
• Avoid ethical pitfalls.

About the Author
David Beer is professor of Electrical Engineering at the University of Texas Austin.

David McMurray is a technical writer from industry, most recently with IBM.  This combination of academic and industry perspective gives this book its broad perspective covering all aspects of writing, from academic research to effective corporate communication.

Most helpful customer reviews

10 of 12 people found the following review helpful.
Good for engineers, terrible for technical writing instructors
By Ambulocetus
This handbook provides a decent, quick-and-dirty introduction to technical communication for engineers . It does a good job of dealing with letters and oral presentations (though it does not discuss how to create a good slideshow--just the actual presenting itself). For engineers, then, I give this book three stars.

For technical writing instructors like myself, however, it is almost worthless, and deserves one star.

The main problems which I have with this book include:
* A lack of example documents;
* Some very bland, colorless formatting (though this is better, I suppose, than the unnecessary pyrothechnics to be found, for example, in the Lannon book);
* Virtually nothing is provided for technical writing students who are not themselves going into engineering;
* The advice provided by this book on most topics is extremely minimal. For example, there is a mere four pages on tables, with most formatting advice appearing as a bulleted list with no illustrative examples.

If you are an engineer who wants a cheap and simple introduction to some basic documents, this book will fill the bill--barely. If you are looking for a technical writing textbook to teach with, however, or if you will be writing a wide variety of sophisticated engineering documents and presentations for demanding audiences, then this is not the book for you. For such people, I would instead suggest the 8th edition of Mike Markel's Technical Communication. Alternately, one could buy this book ALONG WITH Alred, Brusaw, and Oliu's Handbook of Technical Writing so as to get fuller writing advice, a large number of sample documents, and so on.

Either way, this book does not impress.

5 of 6 people found the following review helpful.
Useful as a quick reference
By Janice King
This book does a good job of focusing on the projects (e.g., reports, memos, proposals, presentations) that engineers are commonly asked to write. It also covers the most common writing mistakes made by engineers (e.g., passive voice). If you need a quick, short answer for a specific task, this book will likely be useful. But it will not provide in-depth training on how to become a better writer. I was also disappointed that it did not address how to work effectively with professional writers or how to provide useful input & reviews - both are common activities for engineers.

0 of 0 people found the following review helpful.
Efficient for introduction; Great as reference
By Jakob Bruhl
We chose this book as our reference while integrating technical writing instruction into a fundamentals of engineering design course. It proved very effective for achieving what we wanted: a reference that would not take much time to read and would provide adequate examples and writing tips for a new technical writer.

We were not teaching a technical writing course nor did we have space in the curriculum to create a separate course. Instead, our course was the first engineering course students took and one of the requirements in the course was to write a detailed lab report. We had been using in-house references and handouts (mainly formats with some basic writing guidelines) and as instructors we were regularly disappointed in the products produced.

This book is organized perfectly for introducing an engineering student to technical writing and helped our students transition from the writing styles they learned in composition courses. We assigned selections of the writing guide for reading and had occasional quizzes to confirm our students were grasping the fundamentals. Since the lab report came about half-way through the semester, we added a few very short writing requirements earlier in the course. We also required our students to format tables and figures as described by the book for some homework assignments. This gave them just enough of an introduction to and a little practice with technical writing that when the time came to prepare their lab reports, they were much more effective than previous semesters.

Feedback from our students was generally positive about the incorporation of technical writing in the course and this book as a reference. Feedback from the team of instructors was also positive - especially when it came to suffering - I mean enjoying our way through - the pile of lab reports.

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• Sales Rank: #15840766 in Books
• Published on: 2002-03-01
• Original language: English
• Dimensions: 9.09" h x .55" w x 6.04" l, .0 pounds
• Binding: Paperback
• 194 pages

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The most practical, authoritative guide to not-for-profit GAAP

Wiley Not-for-Profit GAAP 2001 is a comprehensive, easy-to-use guide to

the accounting and financial reporting principles used by not-for-profit organizations. It is written with the needs of both the financial statement preparer and attestor in mind. It provides a complete review of the authoritative accounting literature that impacts all types of not-for-profit organizations. At the same time, Wiley Not-for-Profit GAAP 2001 features many examples and illustrations that will assist the reader in applying authoritative literature to real-life situations. Wiley Not-for-Profit GAAP 2001 excels in providing financial statement preparers and attestors with the most comprehensive and usable information because of these features:

• Easy-to-use information that enables the reader to find needed information quickly

• Coverage of accounting principles specifically related to not-for-profit organizations, as well as accounting principles applicable to all types of organizations

• Specific coverage of accounting issues for different types of not-for-profit organizations

• A comprehensive disclosure checklist that helps financial statement preparers and attestors ensure all disclosures required by GAAP have been considered

• Many examples and illustrations that make putting accounting theory into practice an easy task

This 2001 Edition also includes new information covering:

• FASB Statements No. 137 and 138, which amend and defer the effective date of FASB Statement No. 133 "Accounting for Derivative Financial Instruments and Hedging Activities"

• FASB Concepts Statement No. 7 "Using Cash Flow and Present Value in Accounting Measurements"

• FAF’s Financial Accounting Series Special Report "Accounting by Recipients for Nonreciprocal Transfers, Excluding Contributions by Owners: Their Definition, Recognition, and Measurement"

• FASB Exposure Draft "Business Combinations and Intangible Assets," including coverage

of the latest discussions of the separate project on combinations and mergers of not-for-profit organizations

• FASB Exposure Draft "Accounting for the Impairment or Disposal of Long-Lived Assets and for Obligations Associated with Disposal Activities"

• Latest revision of the AICPA Audit and Accounting Guide for Not-for-Profit Organizations

Wiley Not-for-Profit GAAP 2001 strives to be a thorough, reliable reference that you’ll use constantly. It’s designed to be kept on your desk rather than on your bookshelf.

And don’t forget to add Wiley Not-for-Profit Accounting Field Guide 2001 to your library

• Sales Rank: #14108438 in Books
• Published on: 2001-01-26
• Original language: English
• Number of items: 1
• Dimensions: 9.27" h x 1.25" w x 7.54" l, 1.10 pounds
• Binding: Paperback
• 560 pages

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~~ Ebook Free Decision Technology: Modeling, Software, and Applications, by Matthew Liberatore, Robert Nydick

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Appropriate for a one semester Soph/Jr/Sr/MBA level course in Management Science, Quantitative Methods for Business, or Operations Research. Appropriate for courses/approaches where professors want to use full-strength, specific commercial software. The authors use spreadsheets for simple modeling of each concept, but then move quickly into Lingo, Expert Choice, and Extend.

• Sales Rank: #1696574 in Books
• Brand: Brand: Wiley
• Published on: 2002-10-03
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x .70" w x 8.00" l, 1.62 pounds
• Binding: Paperback
• 352 pages

Features

• Used Book in Good Condition

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3 of 3 people found the following review helpful.
Table of Contents
By MAURICIO AGUIAR
The "Search inside this book" feature was not available when this review was posted. For me it was a nice surprise to see the Analytic Hierarchy Process featured in this book, since it is not included in the vast majority of Management Science/Decision Making books I have read. See whether the topics below are what you are looking for.

TABLE OF CONTENTS

Foreword.

Preface.

Acknowledgments.

1. Introduction.

PART ONE: MATHEMATICAL PROGRAMMING.

2. Introduction to Mathematical Programming.

3. Mathematical Programming Sensitivity Analysis.

4. Mathematical Programming Using the LINGO Modeling Language.

5. Transportation and Distribution Planning Using the LINGO Modeling Language.

6. Scheduling, Finance, and Marketing Applications Using the LINGO Modeling Language.

7. Transportation and Distribution Planning Using LINGO's Standard Algebraic Approach.

8. Scheduling, Finance, and Marketing Applications Using LINGO's Standard Algebraic Approach.

PART TWO: DECISION MAKING AND THE ANALYTIC HIERARCHY PROCESS.

9. Introduction to Decision Making.

10. The Analytic Hierarchy Process Using Expert Choice.

11. Extensions of the Analytic Hierarchy Process Using Expert Choice.

PART THREE: COMPUTER SIMULATION.

12. Introduction to Computer Simulation.

13. Introduction to Process Simulation Using Extend.

14. Process Simulation Extensions Using Extend.

15. Process Redesign Using Extend.

16. Financial Simulation Using Extend.

PART FOUR: PROJECT ANALYSIS.

17. Project Scheduling Using Microsoft Project 2000.

18. Project Resource and Cost Analysis Using Microsoft Project 2000.

Appendix A: Statistical Concepts.

Appendix B: A Summary Description of All Extend Blocks Used.

Note - Make sure you are interested in LINGO, Expert Choice, and Extend before you buy this book. The author spends a lot of time on those topics.

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! Download PDF Financial Statement Analysis Workbook: Step-by-Step Exercises and Tests to Help You Master Financial Statement Analysis, by Martin S. Frid

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Whether you're evaluating a company's stock price, assessing its credit quality, or determining valuations for a merger or acquisition, deciphering the messages embedded within a company's financial statements is critical-especially after the recent demise of so-called "solid" companies. This workbook will help you do this and much more, by allowing you to hone your skills and test the knowledge you've gained from reading Financial Statement Analysis, Third Edition.

Question-and-answer sections within this workbook correspond to each chapter of Financial Statement Analysis, Third Edition, so you can use this guide in conjunction with the actual text. Alternatively, you can use the self-administered tests that are also a part of this workbook to independently practice the skill of reading and understanding financial statements. Either way, using the Financial Statement Analysis Workbook will help you expand your skills in reading and analyzing financial statements-so you can successfully put your hard-won knowledge to work in the real world.

• Sales Rank: #326518 in Books
• Published on: 2002-07-29
• Released on: 2002-07-15
• Original language: English
• Number of items: 1
• Dimensions: 9.04" h x .41" w x 5.96" l, .61 pounds
• Binding: Paperback
• 168 pages

Features

• ISBN13: 9780471409182
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From the Back Cover
Whether you’re evaluating a company’s stock price, assessing its credit quality, or determining valuations for a merger or acquisition, deciphering the messages embedded within a company’s financial statements is critical–especially after the recent demise of so-called "solid" companies. This workbook will help you do this and much more, by allowing you to hone your skills and test the knowledge you’ve gained from reading Financial Statement Analysis, Third Edition.

Question-and-answer sections within this workbook correspond to each chapter of Financial Statement Analysis, Third Edition, so you can use this guide in conjunction with the actual text. Alternatively, you can use the self-administered tests that are also a part of this workbook to independently practice the skill of reading and understanding financial statements. Either way, using the Financial Statement Analysis Workbook will help you expand your skills in reading and analyzing financial statements–so you can successfully put your hard-won knowledge to work in the real world.

About the Author
MARTIN FRIDSON is Managing Director at Merrill Lynch & Company and a member of Institutional Investor s All-America Fixed Income Research Team. His other books include How to Be a Billionaire, It Was a Very Good Year, and Investment Illusions, all published by Wiley. He is a past governor of the Association for Investment Management and Research.

FERNANDO ALVAREZ is Clinical Associate Professor in the Berkley Center for Entrepreneurial Studies at the Stern School of Business at NYU. His current research focuses on the management of cash flows resulting from changes in working capital requirements, the structure of cash flows, and the sources and uses of capital for the entrepreneurial firm. His research has been funded by the MacArthur Foundation, the Kaufman Foundation, U.S. Trust of Boston, and Wells Fargo Bank.

Most helpful customer reviews

31 of 37 people found the following review helpful.
Make sure you get the real book 1st
By Jason A. Myers
I ordered this book without getting the first book that goes along with it. Make certain you do, this is just a workbook.

3 of 3 people found the following review helpful.
Best Book on Accounting
By Alex
This is without doubt the best book on financial statements I've ever read.

Every chapter of the book is a joy to read and clarifies a lot of advanced accounting ideas. However Chapter 8 "Applications and Limitations of EBITDA" I particularly enjoyed.

As a value oriented investor I prefer Free Cash Flow (rather than net income) as a measure of a companies true earnings.

Almost every accounting definition of FCF, praises the figure for how it demystifies net income. And yet most of these places define FCF as simply Net Income + Depreciation.

It is obvious simply adding back depreciation doesn't get rid of all GAAP manipulation.

This book is the first to thoroughly explain how changes in working capital must be monitored, since the bloating of working capital etc is a warning of GAAP chicanery.

(As the authors recommend, you do need an average level of accounting knowledge to follow this book. Absolute beginners will need to learn the basics first.)

2 of 3 people found the following review helpful.
Not recommended for Credit Analysts
By Anthony Johnson
This book is very basic. The solutions book for this book is difficult to read and I did not go anywhere with it. It is probably much better for a general overview of financial shenanigans than anything. If you are a credit analyst then a much better book and much more in depth analysis (not accounting though) is Financial Statement Analysis by John J. Wild and others. Get the CD though if possible because it will help out greatly.

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• Sales Rank: #7369232 in Books
• Published on: 2003
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 9.65" h x .83" w x 7.68" l, 1.10 pounds
• Binding: Hardcover
• 432 pages

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4 of 5 people found the following review helpful.
Encourage Students To Think Critically About Key Issues
By Aung Htun
"From Basic Principles To Professional Practice...

No other text provides a more complete introduction to the field of I/O psychology than the new Third Edition of Paul Spector's Industrial and Organizational Psychology: Research and Practice....

The Third Edition comtinues to present clear, up-to-date coverage of core topics in I/O psychology, while including the most cutting-edge developments in the field, including technology, internationalization, skilled labor shortages, and occupational health psychology.
The author establishes connections between concepts throughout the text, making important concepts and findings from the field more understandable.
Chapters feature research summaries, case studies, and discussion questions, which
ENCOURAGE STUDENTS TO THINK CRITICALLY ABOUT KEY ISSUES.

New Features:
* New International Replication sections, which offer a summary of international studies that replicate or extend work done in the United States.
* Four new I/O Psychology in Practice cases.
* More than 180 new references, with more than 100 references from the year 2000 or later.
* New coverage of emerging topics, such as technology, internationalization, skilled labor shortages, and occupational health psychology......"

[from the book of the back cover]

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** Download Ebook Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, by Leonard H. Hoyle

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Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
• Individual chapters address the differences involved in marketing different types of events.
• Examines future trends and key issues such as how to reach new event attendees.
• Includes appendices with sample forms, contracts, and more.

• Sales Rank: #712631 in Books
• Published on: 2002-05-23
• Original language: English
• Number of items: 1
• Dimensions: 9.60" h x .72" w x 7.80" l, 1.44 pounds
• Binding: Hardcover
• 256 pages

From the Back Cover
THE WILEY EVENT MANAGEMENT SERIES

The first complete guide to launching a highly visible event marketing campaign

Practical strategies and resources for achieving greater results!

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:
* Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding
* In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others
* An examination of future trends and innovative strategies for increasing attendance
* Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers' "talking points," and listings of media distribution and tracking services

The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.

About the Author
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.

Most helpful customer reviews

11 of 12 people found the following review helpful.
Raves for Event Marketing by Leonard H. Hoyle
By Beverly Mohamed
When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.

4 of 4 people found the following review helpful.
Good resource despite being 9 years old...
By JOHN J MITCHELL
Having just bought about 10 books related to event marketing on Amazon, to brush up on my chops a little, I've been finding most of them to be somewhat useless. This book was better than most, despite being 2002 release. Lots of good general info on sponsorships, basic PR, market segmentation analysis, and promotion.
I say buy it used, save some money, and enjoy the other books in this series. They seem pretty good. (I'm reading Wiley Events Risk Management now and it's pretty good as well...)

6 of 7 people found the following review helpful.
Very Useful and Easy to Follow
By A Customer
Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.
Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.

See all 12 customer reviews...

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^ Ebook Download Statistical Process Adjustment for Quality Control, by Enrique del Castillo

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A comprehensive presentation of control theory for the SPC community
Quality control has become a major concern in today's competitive industrial environment, and industrial engineers are constantly seeking to make process adjustments that will optimize production efficiency and improve product quality. Statistical Process Adjustment for Quality Control fills the need for a comprehensive presentation of control theory at the elementary level, focusing on statistical methods used in process adjustment (Engineering Process Control Methods or EPC) and their relation to the classical methods of process monitoring, particularly those using SPC control charts. The author presents the severe effects of autocorrelated data on control chart performance and advocates the use of active adjustment methods for improving the quality of products and processes. He uses a detailed explanation of Deming's funnel experiment to illustrate the need for process adjustment when there are process dynamics, and presents an in-depth description of ARIMA models and Transfer Function models from a statistical point of view. He offers several adjustment strategies, including Minimum Variance Controllers, PID controllers, EWMA controllers, deadband policies, and constrained variance controllers. The book also offers integration strategies for SPC and EPC methods, discusses multivariate ARMAX models used for multivariate adjustment, and provides readers with a brief introduction to frequency domain and state-space methods.
Statistical Process Adjustment for Quality Control is a timely resource for students, industrial engineers, and applied statisticians in both academic and industrial settings. Unique features include:
* A strong focus on quality control of products and processes
* Broad coverage of SPC, adjustments, and time series under one cover
* Abundant examples using both real process data and simulations
* Detailed explanations on how to use SAS and MATLAB on an accompanying ftp site
* Coverage of spreadsheet simulation and optimization models in Microsoft(r) Excel
* Numerous chapter problems and detailed bibliography of relevant literature for further reading

• Sales Rank: #3449083 in Books
• Published on: 2002-04-04
• Original language: English
• Number of items: 1
• Dimensions: 9.61" h x .94" w x 6.34" l, 1.45 pounds
• Binding: Hardcover
• 357 pages

Review
"It is definitely a book that I would gladly buy, and one that I would have no hesitation in recommending to fellow professionals." (IIE Transactions-Quality and Reliability Engineering, November 2005)

"…I think that this is a great book that is well worth its price…from those working in the manufacturing area…this book is a valuable resource." (Journal of the American Statistical Association, June 2004)

"...presents process adjustment techniques based on EPC methods and discusses them from the perspective of product quality control..." (SciTech Book News, Vol. 26, No. 2, June 2002)

"...the author attempts consolidation of [controlling process variables and monitoring product attributes] along technical tools...this book successfully achieves the intended purpose…useful…easy-to-read..." (Mathematical Reviews, 2003a)

"I like this book.... If you are a statistician interested in EPC or a process control engineer wondering how SPC relates to EPC, then this book is for you." (Technometrics, Vol. 45, No. 1, February 2003)

"...I like this book very much and it should make a useful addition to both academic and industrial provider libraries..." (Measurement & Control, February 2003)

"...fills the need for a comprehensive presentation of control theory at an elementary level..." (Zentralblatt Math, Vol.1002, No.02, 2003)

From the Back Cover
A comprehensive presentation of control theory for the SPC community

Quality control has become a major concern in today's competitive industrial environment, and industrial engineers are constantly seeking to make process adjustments that will optimize production efficiency and improve product quality. Statistical Process Adjustment for Quality Control fills the need for a comprehensive presentation of control theory at the elementary level, focusing on statistical methods used in process adjustment (Engineering Process Control Methods or EPC) and their relation to the classical methods of process monitoring, particularly those using SPC control charts. The author presents the severe effects of autocorrelated data on control chart performance and advocates the use of active adjustment methods for improving the quality of products and processes. He uses a detailed explanation of Deming's funnel experiment to illustrate the need for process adjustment when there are process dynamics, and presents an in-depth description of ARIMA models and Transfer Function models from a statistical point of view. He offers several adjustment strategies, including Minimum Variance Controllers, PID controllers, EWMA controllers, deadband policies, and constrained variance controllers. The book also offers integration strategies for SPC and EPC methods, discusses multivariate ARMAX models used for multivariate adjustment, and provides readers with a brief introduction to frequency domain and state-space methods.

Statistical Process Adjustment for Quality Control is a timely resource for students, industrial engineers, and applied statisticians in both academic and industrial settings. Unique features include:
* A strong focus on quality control of products and processes
* Broad coverage of SPC, adjustments, and time series under one cover
* Abundant examples using both real process data and simulations
* Detailed explanations on how to use SAS and MATLAB on an accompanying ftp site
* Coverage of spreadsheet simulation and optimization models in Microsoft(r) Excel
* Numerous chapter problems and detailed bibliography of relevant literature for further reading

About the Author
ENRIQUE del CASTILLO is an Associate Professor in the Department of Industrial Manufacturing and Engineering at the Pennsylvania State University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Statistical Proces Adjustment for Quality Control
By A Customer
Very good book, although hard to read for people who are not familiar witn fundamentals of control theory. Also, I found several mistakes, namely indexes at variables. This should not be a problem for a carefull reader.

0 of 2 people found the following review helpful.
About the book
By Montin Tomas
As a practical engineer I could not find anything really useful in this book. Too much about transfer functions and modelling identification theory.

See all 2 customer reviews...

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