Download Essentials of Licensing Intellectual Property, by Alexander I. Poltorak, Paul J. Lerner
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Essentials of Licensing Intellectual Property, by Alexander I. Poltorak, Paul J. Lerner
Download Essentials of Licensing Intellectual Property, by Alexander I. Poltorak, Paul J. Lerner
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Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.
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- Sales Rank: #480722 in Books
- Published on: 2013-07-29
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .70" w x 6.10" l, .71 pounds
- Binding: Paperback
- 236 pages
Review
"...well laid out, with goals set out in each chapter." (Management Today, July 2007)
Review
"Poltorak and Lerner have produced a highly readable and informative introduction to intellectual property licensing, written with style, grace and occasionally tongue in parenthetical cheek. It should be required reading for those new to the field as well as for others needing a 'Licensing 101' course."
—Emmett Murtha, President & CEO, QED Intellectual Property (USA); Past President of the Licensing Executives Society and former Director of Licensing for IBM
"Professionals in manufacturing and in supply chain management have little time or motivation to grapple with legal texts. Yet, they need precise, complete, easy-to-read material that can educate them both quickly and well. Alexander Poltorak and Paul Lerner, in Essentials of Intellectual Property Licensing, understand their audience's needs, and produced a work that is actually fun to read. More to the point, it is easy to read, amazingly concise and clear for a legal text, and encourages the reader to step forth as a partner with legal counsel to tackle issues head-on."
—Alexis N. Sommers, Ph.D. Professor of Industrial En gineering at University of New Haven & President of the Connecticut Association of Purchasing Managers
From the Publisher
"Poltorak and Lerner have produced a highly readable and informative introduction to intellectual property licensing, written with style, grace and occasionally tongue in parenthetical cheek. It should be required reading for those new to the field as well as for others needing a 'Licensing 101' course."-Emmett Murtha, President & CEO, QED Intellectual Property (USA); Past President of the Licensing Executives Society and former Director of Licensing for IBM
"Professionals in manufacturing and in supply chain management have little time or motivation to grapple with legal texts. Yet, they need precise, complete, easy-to-read material that can educate them both quickly and well. Alexander Poltorak and Paul Lerner, in Essentials of Intellectual Property Licensing, understand their audience's needs, and produced a work that is actually fun to read. More to the point, it is easy to read, amazingly concise and clear for a legal text, and encourages the reader to step forth as a partner with legal counsel to tackle issues head-on." -Alexis N. Sommers, Ph.D. Professor of Industrial Engineering at University of New Haven & President of the Connecticut Association of Purchasing Managers
Most helpful customer reviews
21 of 21 people found the following review helpful.
Great Summary of Essentials
By Shanika Weerasundara
This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its unique business environment and suggests those unique strategies and practices. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. Great playbook on licensing.
19 of 20 people found the following review helpful.
use to prepare for a new job in licensing
By Joan
This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.
15 of 16 people found the following review helpful.
good read (considering the subject)
By Muddy Fingers
This is a good guide for introducing someone to the subject. Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.
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