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Design for Communication: Conceptual Graphic Design Basics, by Elizabeth Resnick
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Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
- Sales Rank: #599812 in Books
- Published on: 2003-06-10
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .58" w x 7.55" l, 1.21 pounds
- Binding: Paperback
- 264 pages
From the Back Cover
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator’s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
- The elements and principles of design
- Typography as image
- Creative word play
- Word and image
- Grid and visual hierarchy
- Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
About the Author
Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.
Most helpful customer reviews
16 of 18 people found the following review helpful.
This work contributes to graphic design education
By Elizabeth Resnick
This review was sent to me by a colleague.
"I am particularly impressed with the strength of the sections and introductory texts for each section. It is very cleverly planned and well written. More importantly, the strength of the book for me lies on the fact that the assignments do not illustrate but on the contrary, strengthens your observations, aims/objectives, methodology, structure and propositions for the design education.
The book is also in excellent record of what goes on in design colleges in terms of methods of working (to record students statements and instructors evaluations is, on its own right, a great contribution to knowledge within the design education). The interaction between students statements and instructors evaluations are very important for me. The two different texts create a dialogue within the book.
The book brings theory and practice together for the students and educators which is very rare in design publication and education and even more so at the BA/ undergraduate level.
Thank you for your great work!"
14 of 14 people found the following review helpful.
Design for Communication: Conceptual Graphic Design Basics
By artnnature
This new book, like Elizabeth Resnick's earlier one (Graphic Design: A Problem-Solving Approach to Visual Communication), that was published in the early '80s, has a generous amount of student work on its pages, providing the reader with some wonderful and useful examples of solutions to the problems presented. There's even a section with some of these shown in full color!
When Ms. Resnick wrote her first book, no graphic design was being done on a computer. This current text, published now that we're fully into the digital age, also very wisely steers clear of a "how to" approach. It's all too easy for students starting out in graphic design now to think that it's about "how to use QuarkXPress" or some other software package, but Resnick's book stresses concepts, communication, and the art of creating fresh and thoughtful solutions to design problems. It will help students to learn the importance of research, and how to develop the analytical and conceptual skills they will need as professional designers later on.
The idea of using quality student work as a teaching tool is a very good one. It results in a book that is much more appealing to the student. Each solution has a statement by its creator as well as the instructor's feedback. I think students will find the author's approach to the subject fresh, direct, and very accessible. The presentation of each problem consists of: the Assignment Brief, Objectives, Specifications, Process, and Critiques. This results in a very clear, useful, and well-structured text. I highly recommend this book!
29 of 29 people found the following review helpful.
Finally, a graphic design text with depth
By LisaF
There are so many books out there on graphic design that are merely pretty picture books, and focus only on what a piece LOOKS like. What students need is something with depth, something that addresses the conceptual aspects that can be so difficult to grasp.
Resnick's book really targets this need, by presenting an integration of formal and conceptual issues and respecting the students' intelligence in the process. It shows them how FORM influences and strengthens CONCEPT, which I haven't seen in any other text. This is one of the most important (and elusive) issues in graphic design education.
The book is illustrated entirely with student work, all high quality. Students will love this approach; they are used to being shown only the work of experienced professionals.
The book is also going to be really useful for instructors
who want to improve the rigor and depth of their assignments but aren't sure how to go about it.
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