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A practical primer to the dynamic field of health economics. Written by Thomas Getzen, a leading academic and practitioner, and currently Director of the International Health Economics Association, this complete, accessible text introduces students to the economic analysis of medical markets and the production of health.
Updated and revised with new cases and the latest developments in the field, the new Second Edition traces the economic rationale and development of the medical care organization. It thoroughly introduces students to the principles and concepts of health economics without requiring prolonged preparatory work or extensive mathematical manipulation.
* Cases illustrate practical uses of economic theory in each chapter.
* More streamlined presentation of macro and historical materials.
* Covers the relationship of marketing to marginal cost.

• Sales Rank: #3826737 in Books
• Published on: 2003-06-30
• Original language: English
• Number of items: 1
• Dimensions: 10.16" h x .87" w x 7.13" l, .0 pounds
• Binding: Hardcover
• 464 pages

Review
Instructor's Manual available. -- The publisher, John Wiley & Sons

From the Publisher
This text is a primer for the economic analysis of medical markets and the production of health. It traces the economic rationale and development of the medical care organization. The first thirteen chapters use a "flow of funds" approach to describe the incentives and organizational structure of the health care system. Transactions between patients and physicians (and other) are examined to see how profits are made, costs covered, contracts written (or implied), and regulations formed. The continuing evolution of the system in the U.S. is the subject of two chapters on managed care. The last seven chapters take a wider macroeconomic perspective in order to explore the dynamics of change within the health care system, and to explicitly consider determinants of national health spending and the role of governments in public and private health.

From the Back Cover
A PRACTICAL PRIMER TO THE DYNAMIC FIELD OF HEALTH ECONOMICS!

What is the value of life? What does it mean to trust a surgeon who profits in crises? Why does health care cost so much? Is insurance the solution to the high cost of health care, or is it part of the problem? Questions like these make health care economics one of the most fascinating field of study.

You don’t need a background in economics or a degree in mathematics to explore issues associated with allocating resources to medical care. With Thomas Getzen’s clearly written, down-to-earth approach to health economics, you can develop a thorough and practical understanding of the principles and concepts of how funds flow through the health care system.
Getzen, a leader in the field of health economics and current director if the International Health Economics Association, traces the economic rationale and development of medical care organizations, as well as the economic and political factors that have influenced them.

Highlights of the Second Edition:

• New cases in each chapter illustrate the practical uses of economic theory.
• New introductory material presents the principles of economics applied to health.
• Features updated statistics, new problem sets, and Web links.
• Covers the relationship of marketing to marginal cost.
• Addresses triple tier pricing for pharmaceuticals.
• Begins with a “flow of funds” approach to describing the incentives and organizational structure of the health care system.
• Clear coverage of demand explains why value and price often are not proportionate.
• Examines transactions among patients, physicians, and third parties to show how profits are made, costs are covered, contracts are written (or implied), and regulations are formed.
• Outlines the continuing evolution of managed care in the United States.
• Explores the dynamics of change within the health care system from a macroeconomics perspective.

Most helpful customer reviews

25 of 25 people found the following review helpful.
The perfect introduction to health care economics.
By A Customer
I wrote a paper on managed care competition for an economics course. This book proved invaluable. Without any previous knowledge of health economics, I was able to read, learn, and understand a fairly complex subject in a short amount of time using this book. The text covers everything but remains at an undergrad level. The arguments and examples are simple, clear, interesting, and easy to remember. I definitely found this to be the best introduction and overview to health economics, after having read six or seven books on the subject.

2 of 2 people found the following review helpful.
Solid, even-handed treatment of a touchy subject
By M. Anderson
I am currently reading this book for an online course I am taking, and I am very impressed. It is well-reasoned, seeks to look at all perspectives objectively and avoids the trap of taking sides in the current healthcare debate. While the subject matter is by no means easy, the book is nonetheless highly accessible and engaging. I would not hesitate to recommend it to anybody wishing to gain a solid understanding of our healthcare system in the United States.

1 of 1 people found the following review helpful.
Excellent
By BookWorm
Excellent review of the present literature and ongoing research paradigms. Sets the stage for fiery debate on nationalized healthcare in the United States.

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A new guide to conducting more comprehensive and meaningful psychological assessments of young children

Early Childhood Assessment presents a thorough, step-by-step approach to the comprehensive psychological assessment of young children. In addition to covering major psychological tests, this invaluable resource includes specific guidelines and formats for interviewing parents and other caregivers, observing children and caregiver-child interaction, conducting dynamic assessments, writing reports, and evaluating outcomes of recommended interventions.

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Features useful information on:
* Conducting initial interviews and observations for setting the course of the assessment
* Using standardized and nonstandardized approaches to generate both qualitative and quantitative data
* Viewing children and families within their cultural contexts
* Integrating assessment data sources to generate meaningful recommendations and readable reports


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* Includes unique chapters on play, observation of parent-child and teacher-child interactions, and dynamic assessment


Early Childhood Assessment is a valuable tool for professionals and students who are concerned about the richness and complexity of children's development within their families and communities.

• Sales Rank: #894896 in Books
• Color: Blue
• Published on: 2002-12-02
• Original language: English
• Number of items: 1
• Dimensions: 10.28" h x 1.16" w x 7.22" l, 1.56 pounds
• Binding: Hardcover
• 313 pages

From the Back Cover
A new guide to conducting more comprehensive and meaningful psychological assessments of young children

Early Childhood Assessment presents a thorough, step-by-step approach to the comprehensive psychological assessment of young children. In addition to covering major psychological tests, this invaluable resource includes specific guidelines and formats for interviewing parents and other caregivers, observing children and caregiver-child interaction, conducting dynamic assessments, writing reports, and evaluating outcomes of recommended interventions.

Dr. Lidz’s approach encourages a broad range of observation with an overarching objective of completing a picture of the "whole" child, from family life to social-emotional and neuropsychological functioning. She leads the reader through each step of a comprehensive assessment, touching on the major data sources necessary for a full understanding of the child within different environments. Throughout the book, Dr. Lidz advocates best assessment practices that reflect the interests of children and families.

Features useful information on:

• Conducting initial interviews and observations for setting the course of the assessment
• Using standardized and nonstandardized approaches to generate both qualitative and quantitative data
• Viewing children and families within their cultural contexts
• Integrating assessment data sources to generate meaningful recommendations and readable reports

Plus:

• Includes unique chapters on play, observation of parent-child and teacher-child interactions, and dynamic assessment

Early Childhood Assessment is a valuable tool for professionals and students who are concerned about the richness and complexity of children’s development within their families and communities.

About the Author
CAROL S. LIDZ, PsyD, is a consultant in private practice in the Philadelphia area and former director of the school psychology program at Touro College in New York City.

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* Download PDF Color Science: Concepts and Methods, Quantitative Data and Formulae, by Günther Wyszecki, W. S. Stiles

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This paperback reprint of a classic book deals with all phases of light, color, and color vision, providing comprehensive data, formulas, concepts, and procedures needed in basic and applied research in color vision, colorimetry, and photometry.

• Sales Rank: #227450 in Books
• Brand: Wyszecki, Gunter/ Stiles, W. S./ Wyszecki, Gnther
• Published on: 2000-08-08
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.78" w x 7.00" l, 3.21 pounds
• Binding: Paperback
• 968 pages

From the Publisher
Deals with all phases of light, color, and color vision. Provides comprehensive data, formulae, concepts, and procedures needed in basic and applied research in color vision, colorimetry, and photometry. Includes new and expanded material on the latest advances in color science, particularly in color matching, increment-threshold work, chromatic adaption, and the theoretical modelling of color discrimination and other color-vision phenomena.

From the Inside Flap
Since its original publication fifteen years ago, this valuable compendium has established itself as the most comprehensive source of information on the physical data required for both basic and applied research in color science. Now revised and expanded to reflect the state of the art, Color Science, Second Edition brings together the essential quantitative tools of the science of color—from concepts and methods to data and formulae. Here in one source is: details of color filters, light sources, monochromators, and photon detectors…indepth accounts of the working concepts in color matching, color discrimination, and chromatic adaptation…logical presentations of the mathematical algorithms used in the development of these concepts…as well as tabular presentations of the data and formulae that have gained acceptance as the standards for color calculations. This new edition has been updated to recognize the tremendous advances that have occurred in the field in recent years. You’ll find up-to-date coverage of color matching, increment-threshold work, chromatic adaptation, and the theoretical modelling of color discrimination and other color-vision phenomena. In addition, the extensive treatment of trichromatic principles and their application has now been expanded to include Maxwell’s method of trichromatic matching. A valuable working reference for the researcher in color vision, colorimetry, and photometry—whether physicist, physiologist, or psychologist-and for those concerned with color problems in industry, Color Science, Second Edition will also prove helpful to graduate students in psychology, engineering physics, and illuminating engineering.

From the Back Cover
This paperback reprint of a classic book deals with all phases of light, color, and color vision, providing comprehensive data, formulas, concepts, and procedures needed in basic and applied research in color vision, colorimetry, and photometry.

Most helpful customer reviews

9 of 10 people found the following review helpful.
The "Color Science Bible"
By J. Stellbrink
I bought this book for my studies in the M.S. Color Science program at the Rochester Institute of Technology. It is a very detailed and math-oriented view of many aspects related to color & color science. I've sometimes heard it referred to as the "Bible" of Color Science.

Bottom line is that it's a great reference book for detailed, mathemetical views of Color Science topics. It's not a very good book to read for general information or an overview on color science. I'd highly recommend "Principles of Color Technology" by Roy Berns as a good all-around 1st book on color science. Much easier and more enjoyable to read. The Wyszecki & Stiles is more of a reference book if you need the next level of detail after that.

2 of 2 people found the following review helpful.
This 'bible' needs up-dating - - but is the foundation stone
By R. G. W. Brown
This 'bible' in the world of Color needs up-dating - - but it is the foundation stone. If you are seriously in the color business, you will need this book on your bookshelf from time to time.

1 of 1 people found the following review helpful.
The complete color science reference
By Kevin M.
I spent ten years as a professional color scientist in feature film post production in Hollywood, completing hundreds of theatrically released films. This book was an indispensable reference, particularly useful during the industry migration from primarily film to primarily digital acquisition methods. As the other reviewers have alluded, it is math heavy. It is also exhaustive and complete. If you really want to understand the empirical science behind the illusion of color, this is the book for you. If you are looking for a lightweight overview of color concepts, this is not the book that you want.

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Prepared for use by BCCC, Baltimore, MD, 10th Edition

• Published on: 2003
• Number of items: 1
• Binding: Paperback
• 200 pages

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Balanced coverage of the methodology and theory of numerical methods in finance

Numerical Methods in Finance bridges the gap between financial theory and computational practice while helping students and practitioners exploit MATLAB for financial applications.

Paolo Brandimarte covers the basics of finance and numerical analysis and provides background material that suits the needs of students from both financial engineering and economics perspectives. Classical numerical analysis methods; optimization, including less familiar topics such as stochastic and integer programming; simulation, including low discrepancy sequences; and partial differential equations are covered in detail. Extensive illustrative examples of the application of all of these methodologies are also provided.

The text is primarily focused on MATLAB-based application, but also includes descriptions of other readily available toolboxes that are relevant to finance. Helpful appendices on the basics of MATLAB and probability theory round out this balanced coverage. Accessible for students-yet still a useful reference for practitioners-Numerical Methods in Finance offers an expert introduction to powerful tools in finance.

• Sales Rank: #3426604 in Books
• Published on: 2001-10-12
• Original language: English
• Number of items: 1
• Dimensions: 9.39" h x .97" w x 6.42" l, .0 pounds
• Binding: Hardcover
• 416 pages

Review
"...aims at an intermediate niche between cookbook applications of spreadsheets and higher-level math applied to fiance." (Reference & Research Book News, February 2002)

"...intermediate-level textbook..." (Quarterly of Applied Mathematics, Vol. LX, No. 2, June 2002)

From the Back Cover
Balanced coverage of the methodology and theory of numerical methods in finance

Numerical Methods in Finance bridges the gap between financial theory and computational practice while helping students and practitioners exploit MATLAB for financial applications.

Paolo Brandimarte covers the basics of finance and numerical analysis and provides background material that suits the needs of students from both financial engineering and economics perspectives. Classical numerical analysis methods; optimization, including less familiar topics such as stochastic and integer programming; simulation, including low discrepancy sequences; and partial differential equations are covered in detail. Extensive illustrative examples of the application of all of these methodologies are also provided.

The text is primarily focused on MATLAB-based application, but also includes descriptions of other readily available toolboxes that are relevant to finance. Helpful appendices on the basics of MATLAB and probability theory round out this balanced coverage. Accessible for students–yet still a useful reference for practitioners–Numerical Methods in Finance offers an expert introduction to powerful tools in finance.

About the Author
PAOLO BRANDIMARTE is Professor of Quantitative Methods for Finance and Logistics at Politecnico di Torino in Italy.

Most helpful customer reviews

36 of 41 people found the following review helpful.
Too much introductive
By Nicolas Roth
Since there is few books on financial application of Matlab, I would say that Mr. Brandimarte has done a good pretty good job. I liked especially the fact that the book covers many topics (bond pricing, derivatives, optimization), however, even if the title says "an introduction", it is still too much introductive and you don't get a grip on the amazing capabilities of Matlab. This book is suitable for people discovering Matlab and Finance at the same time.

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^ Download PDF Enterprise Security with EJB and CORBA(r), by Bret Hartman, Donald J. Flinn, Konstantin Beznosov

Download PDF Enterprise Security with EJB and CORBA(r), by Bret Hartman, Donald J. Flinn, Konstantin Beznosov

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Enterprise Security with EJB and CORBA(r), by Bret Hartman, Donald J. Flinn, Konstantin Beznosov

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Building secure applications using the most popular component technologies
Did you know that most corporate computer security breaches are inside jobs by trusted employees? This book addresses the need in the era of multi-tier systems to implement security solutions across all enterprise applications, not just firewalls that target intrusion from the outside. With nationally recognized CORBA security experts Bret Hartman, Donald J. Flinn, and Konstantin Beznosov, this book shows application developers how to build secure, real-world applications that deliver tightly integrated security at all system levels using the latest component technologies and tools. Coverage also includes a sample e-commerce system built using Java with EJB and CORBA as well as case studies of implementations in finance, manufacturing, and telecom.

• Sales Rank: #5941086 in Books
• Published on: 2001-04-06
• Original language: English
• Number of items: 1
• Dimensions: 9.27" h x .85" w x 7.46" l, .0 pounds
• Binding: Paperback
• 400 pages

From the Back Cover
"Leveraging their strong implemention and standards committee experience, the authors have delivered the definitive guide to enterprise distributed object security."
—Wing K. Lee, Sprint, Enterprise Security with EJB and CORBA

With e-business and distributed components comes the need for a bold new approach to security solutions. Setting out to resolve the security challenges of today's networked world, this book shows developers how to harness the power of EJB and CORBA to secure each and every system level—from Web browsers to mid-tier components to legacy systems.

You'll get real-world techniques for building secure applications using EJB and CORBA components and learn about existing and emerging technologies, architectures, and implementations, including how to choose the right ones for your specific needs.

You'll also find an e-commerce example that will help you understand the various topics discussed, including:

• Security technologies, from Web security to mid-tier and database security
• Interoperability of cross-domain components, and how to modify architectures for security
• Interoperability of EJB and CORBA components, and how to make them work together securely
• How to protect applications using the RAD architecture
• Using rights, attributes, domains, and delegation
• The companion Web site contains:
• The code for the e-commerce example in the book
• Additional examples and product information

About the Author
BRET HARTMAN, nationally recognized expert on CORBA security, is Chief Technology Officer of the Hitachi Security Software Unit. He is a regular speaker and expert panelist on secure distributed systems and CORBA security.
DONALD J. FLINN is a security architect at Iona Technologies with over 25 years' experience in distributed object systems, including CORBA and Java security. He is chair of the Security SIG at the Object Management Group.
KONSTANTIN BEZNOSOV, PhD, is a Security Architect at Concept Five Technologies. As a coauthor of security-related CORBA standards and a former cochair of OMG's Security SIG, he has written widely on architectural issues of engineering secure enterprises.

Most helpful customer reviews

3 of 4 people found the following review helpful.
Highly Recommended
By Srinivas Nedunuri
I've been using this book for a couple of months now and I have found it pretty invaluable. It manages to give a good technical explanation (I mean at the designer/programmer level) as well as include information on the big picture. It covers, in considerable detail, role based security, RBAC, RAD, both EJB and CORBA solutions, and ends with a discussion of how you might build an integrated security system for a fictitous company called eBusiness.com
On the downside there are several minuses which will hopefully be corrected in a future edition
1. The UML diagrams are incorrect, in that they nearly all have the aggregation symbol at the wrong end
2. The fact that the book was written by several authors shows, in that the same idea shows up in several places in the book, without correlation. Not that there's anything contradictory about that. It would be nice if the different "definitions" or explanations were somehow collected in one place. For example, there's two discussions of security servers, with neither one aware of the other. The second discussion (p. 331-332) is not even referenced in the index.
3. There's very little discussion of performance issues. This is a particular sore point, considering they spend considerable amount of space discussing (even promoting) EJB security with no mention of its downside (its too slow)
All in all, though, I highly recommend this book be read by architects, and app developers as well as product managers before diving into security development for your application

8 of 8 people found the following review helpful.
A must have for a security engineer
By Andreas Meister
Up to now, this book is unique in its kind, as it really covers the security aspects of distributed applications as we see them more and more these days. The authors do not only cover (very new) technologies and standards from the domain of EJB and CORBA, they also make us aware of their integration with legacy systems and network security. I liked the way they try to pass their knowledge and experience to the reader. Despite the fact that it is written by three persons, the book is of a consistent style. An example application serves troughout the book to explain the coved topics. Altough it is a small and simple application (real world is tougher...), it shows amazingly well what problems have to be dealt with in the enterprise. The book won't give you answers to all your question, but will certainly help to find your own. I recommend it reading from cover to cover, later chapters do refer to earlier ones. Definitely a useful book!

0 of 0 people found the following review helpful.
Unique guide for security of enterprise solutions
By Aleksey
More than a year passed since i reviewed this book and still it remains 5 stars.
It is kind of unique book which gives not just authentication, network security or protocols, but the security of application-server based solution.
It is a reality that modern enterprise application runs in a sort of application server - be it .NET, J2EE or CORBA-based. It implies quite different approach to the security aspects, comparing to stand-alone application. And this book completely covers this aspect. It contains little source code, but in the security world the less you code the more you secure.
One of minus is lack of .NET security and integration with J2EE security... may be this will be next book?
I would recommend this book to software architects, project managers and professionals working on enterprise systems integration.

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! PDF Download Applied Mergers and Acquisitions Workbook, by Robert F. Bruner

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The Applied Mergers and Acquisitions Workbook provides a useful self-training study guide for readers of Applied Mergers and Acquisitions who want to review the drivers of M&A success and failure. Useful review questions as well as problems and answers are provided for both professionals and students. Readers will further their knowledge, build practical intuition, and learn the art and science of M&A by using this comprehensive self-study workbook in conjunction with the main text.

• Sales Rank: #768890 in Books
• Published on: 2004-03-25
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x 1.10" w x 7.00" l, 1.45 pounds
• Binding: Paperback
• 384 pages

From the Back Cover
Mergers and acquisitions is no easy path to riches or career advancement, but with the Applied Mergers and Acquisitions Workbook you can hone your skills and test your knowledge, so you can hit the ground running in this complex area of business.

The Applied Mergers and Acquisitions Workbook provides a useful self-training study guide for those who want to fully understand what drives M&A success and failure. Useful review questions as well as problems and answers are provided for both professionals and students.

By using this comprehensive self-study Workbook in conjunction with the core book, Applied Mergers and Acquisitions, you can further your knowledge of this complex field, build practical intuition, and learn the art and science of mergers and acquisitions. Techniques explored include valuation of synergies, valuation of options, option-like assets, and risk management terms.

The Applied Mergers and Acquisitions Workbook also:

• Presents real-world M&A problems with actual solutions
• Includes in-depth questions to test your M&A knowledge
• Offers a self-study course to review M&A decision-making tradeoffs, while discussing all the driving forces of M&A success

The Applied Mergers and Acquisitions Workbook reviews the tools, concepts, and processes essential to M&A success, and will help you to understand and succeed in a highly competetive business environment.

About the Author
ROBERT F. BRUNER is the Distinguished Professor of Business Administration at the Darden School of the University of Virginia and Executive Director of the Batten Institute. He directs the Darden School’s executive education course on mergers and acquisitions, and teaches the popular MBA elective on that topic. He is the author of over 250 case studies and a casebook, Case Studies in Finance: Managing for Corporate Value Creation, which has been adopted for use at over 200 schools. Bruner’s articles have been published in the Journal of Financial Economics, the Journal of Accounting and Economics, the Journal of Financial and Quantitative Analysis, the Journal of Money, Credit, and Banking, and Financial Management. He has served as a consultant to over twenty corporations as well as to the U.S. Government, and prior to his academic career, worked as a commercial banker and venture capitalist. Bruner holds a BA from Yale University, and an MBA and DBA from Harvard University.

Most helpful customer reviews

2 of 2 people found the following review helpful.
W/O CD-ROM = you can't see the formulas inside the charts.
By FlowerPearl
The content is superb. However, there seems to be 4 books with this title. One with hardcover, one with hardcover and CD-ROM, one with subtitle, "workbook", and one with subtitle,"university edition". You should know which one you really want. Then proceed your purchase. Hope the description of the title in Amazon was more friendly to kindle users.

I first thought I do not CD-Rom and I just work on the problem sets. But you will find many charts in this book and it says those spreadsheets are included in CD-ROM. This makes people crazy, I think. If this does not have CD-ROM, I wish this content eliminate the descriptions in each chart, which says it's in the CD-ROM. It is kind of annoying description.

CD-ROM is only in the more expensive hard cover text book.I really do not understand why the textbook has all the contents including the workbook edition, which the textbook doesn't cover. (I recommend that textbook CD-ROM covers only about textbook and workbook provides the spreadsheets online.

But here's good news. Even if you do not have CD-ROMs, the qualitative parts are very sufficient for study.

2 of 2 people found the following review helpful.
boring
By Doug Malfar
I am an investment banker and I found this book to be boring, dry, and unclear. The book does not do a good job of tying similar topics together, nor does it go into enough depth on many issues.

2 of 2 people found the following review helpful.
Bad supply of product
By Pm Collins
This book says it comes with what promises to be a very informative CD. After three atempts and supplies it does not. This detarcts substantially from the book. It can hardly be recommended.

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~~ Download Ebook Organic Chemistry, by T. W. Graham Solomons, Craig B. Fryhle

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Includes a CD allowing readers to see animated mechanisms, examine three-dimensional structures and evaluate IR spectroscopy.
* Describes numerous and frequent biomedical applications.
* Balances coverage of functional groups organization with presentation of reaction mechanisms.
* Offers clear and thorough explanations of all concepts.

• Sales Rank: #1601655 in Books
• Published on: 2001-06-18
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 10.35" h x 2.06" w x 8.33" l, .0 pounds
• Binding: Hardcover
• 1368 pages

From the Back Cover
On the cover of this book is a Pacific yew tree, found in the ancient forests of the Pacific Northwest.

The bark of the Pacific yew tree produces Taxol, found to be a highly effective drug against ovarian and breast cancer. Taxol blocks mitosis during eukaryotic cell division. The supply of Taxol from the Pacific yew tree is vanishingly small, however.
A single 100-year-old tree provides only about one dose of the drug (roughly 300 mg). For this reason, as well as the spectacular molecular architecture of Taxol, synthetic organic chemists fiercely undertook efforts to synthesize it. Five total syntheses of Taxol have thus far been reported. Now, a combination of isolation of a related metabolite from European yew needles, and synthesis of Taxol from that intermediate, supply the clinical demand.

This case clearly demonstrates the importance of synthesis and the use of organic chemistry. It's just one of the many examples used in the text that will spark the interest of students and get them involved in the study of organic chemistry!

About the Author
T. W. Graham Solomons did his undergraduate work at The Citadel and received his doctorate in organic chemistry in 1959 from Duke University where he worked with C. K. Bradsher. Following this he was a Sloan Foundation Postdoctoral Fellow at the University of Rochester where he worked with V. Boekelheide. In 1960 he became a charter member of the faculty of the Univrsity of South Florida and became Professor of Chemistry in 1973. In 1992 he was made Professor Emeritus. In 1994 he was a visiting professor with the Faculté des Sciences Pharmaceutiques et Biologiques, Université René Descartes (Paris V). He is a memeber of Sigma Xi, Phi Lambda Upsilon, and Sigma Pi Sigma. He has received research grants from the Research Corporation and the American Chemical Society Petroleum Research Fund. For several years he was director of an NSF-sponsored Undergraduate Research Participation Program at USF. His research interest have been the areas of heterocyclic chemistry and unusual aromatic compounds. He has published papers in the Journal of the American Chemical Society, the Journal of Organic Chemistry, and the Journal of Heterocyclic Chemistry. He has received several awards for distinguished teaching. His organic chemistry textbooks have been widely used in 20 years and have been translated inot Japanese, Chinese, Korean, Malaysian, Arabic, Portuguese, Spanish and Italian. He and his wife Judith have a daughter who is a geophysicist and two younger one.

Craig Barton Fryhle is Associate Professor and Chair of the Department of Chemistry at Pacific Lutheran University. He earned his B.A. degree from Gettysburg College and Ph.D. from Brown University. Professor Fryhle's research interests relate to enzymes and metabolites of the shikimic acid pathway. His current research involves conformational studies of shikmate pathway substrates and analogues by molecular modeling and NMR spectrometry, and structure and reactivity studies of enzymes in the shikimic acid pathway. He has received research and instrumentation grants from the National Science Foundation, the M. J. Murdock Charitable Trust, and other private foundations. Professor Fryhle's work in chemical education has involved incorporation of active and computer-based learning strategies in organic chemistry, development of new experiments for undergraduate organic and instrumental analysis courses, and background work on the previous edition of this text. He is a volunteer with hands-on science programs in Seattle public schools. He was the 1999 Chair of the Puget Sound Section of  the American Chemical Society. He lives in Seattle with his wife Deanna, and daughters Lauren and Heather.

Most helpful customer reviews

4 of 5 people found the following review helpful.
Concepts are fuzzy
By Rudolph Tan
I started to use this book from chapter 1-4 and I already dislike it. For instance the nomenclatature section does not explain what is the IUPAC naming for compounds pertaining functional groups well enough. The spectroscopy part, is too basic, it does not present a in-depth view of how important functional groups absorb the IR spectra. Finally, the answer that appear at the back of the book are to few, out of about 40 problems only the solution for 10 of them appear. This makes it difficult if a student wants to check an answer and does not have the solutions manual. If this book continues to be like that, I think that I might study from another book, a Professor recommended me Seyhan Ege.

1 of 1 people found the following review helpful.
Older edition, but excellent book.
By Isaiah Taylor James
This was an easy to follow chem book. It is an old edition, but is plenty sufficient if your instructor will allow it. Little has changed in subsequent printings.

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@ Ebook Download Design for Communication: Conceptual Graphic Design Basics, by Elizabeth Resnick

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Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

• Sales Rank: #599812 in Books
• Published on: 2003-06-10
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .58" w x 7.55" l, 1.21 pounds
• Binding: Paperback
• 264 pages

From the Back Cover
Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator’s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:

• The elements and principles of design
• Typography as image
• Creative word play
• Word and image
• Grid and visual hierarchy
• Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

About the Author
Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

Most helpful customer reviews

16 of 18 people found the following review helpful.
This work contributes to graphic design education
By Elizabeth Resnick
This review was sent to me by a colleague.

"I am particularly impressed with the strength of the sections and introductory texts for each section. It is very cleverly planned and well written. More importantly, the strength of the book for me lies on the fact that the assignments do not illustrate but on the contrary, strengthens your observations, aims/objectives, methodology, structure and propositions for the design education.

The book is also in excellent record of what goes on in design colleges in terms of methods of working (to record students statements and instructors evaluations is, on its own right, a great contribution to knowledge within the design education). The interaction between students statements and instructors evaluations are very important for me. The two different texts create a dialogue within the book.

The book brings theory and practice together for the students and educators which is very rare in design publication and education and even more so at the BA/ undergraduate level.

Thank you for your great work!"

14 of 14 people found the following review helpful.
Design for Communication: Conceptual Graphic Design Basics
By artnnature
This new book, like Elizabeth Resnick's earlier one (Graphic Design: A Problem-Solving Approach to Visual Communication), that was published in the early '80s, has a generous amount of student work on its pages, providing the reader with some wonderful and useful examples of solutions to the problems presented. There's even a section with some of these shown in full color!
When Ms. Resnick wrote her first book, no graphic design was being done on a computer. This current text, published now that we're fully into the digital age, also very wisely steers clear of a "how to" approach. It's all too easy for students starting out in graphic design now to think that it's about "how to use QuarkXPress" or some other software package, but Resnick's book stresses concepts, communication, and the art of creating fresh and thoughtful solutions to design problems. It will help students to learn the importance of research, and how to develop the analytical and conceptual skills they will need as professional designers later on.
The idea of using quality student work as a teaching tool is a very good one. It results in a book that is much more appealing to the student. Each solution has a statement by its creator as well as the instructor's feedback. I think students will find the author's approach to the subject fresh, direct, and very accessible. The presentation of each problem consists of: the Assignment Brief, Objectives, Specifications, Process, and Critiques. This results in a very clear, useful, and well-structured text. I highly recommend this book!

29 of 29 people found the following review helpful.
Finally, a graphic design text with depth
By LisaF
There are so many books out there on graphic design that are merely pretty picture books, and focus only on what a piece LOOKS like. What students need is something with depth, something that addresses the conceptual aspects that can be so difficult to grasp.
Resnick's book really targets this need, by presenting an integration of formal and conceptual issues and respecting the students' intelligence in the process. It shows them how FORM influences and strengthens CONCEPT, which I haven't seen in any other text. This is one of the most important (and elusive) issues in graphic design education.
The book is illustrated entirely with student work, all high quality. Students will love this approach; they are used to being shown only the work of experienced professionals.
The book is also going to be really useful for instructors
who want to improve the rigor and depth of their assignments but aren't sure how to go about it.

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** PDF Ebook Bad Astronomy: Misconceptions and Misuses Revealed, from Astrology to the Moon Landing "Hoax", by Philip C. Plait

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Advance praise for Philip Plait s Bad Astronomy

"Bad Astronomy is just plain good! Philip Plait clears up every misconception on astronomy and space you never knew you suffered from." --Stephen Maran, Author of Astronomy for Dummies and editor of The Astronomy and Astrophysics Encyclopedia

"Thank the cosmos for the bundle of star stuff named Philip Plait, who is the world s leading consumer advocate for quality science in space and on Earth. This important contribution to science will rest firmly on my reference library shelf, ready for easy access the next time an astrologer calls." --Dr. Michael Shermer, Publisher of Skeptic magazine, monthly columnist for Scientific American, and author of The Borderlands of Science

"Philip Plait has given us a readable, erudite, informative, useful, and entertaining book. Bad Astronomy is Good Science. Very good science..." --James "The Amazing" Randi, President, James Randi Educational Foundation, and author of An Encyclopedia of Claims, Frauds, and Hoaxes of the Occult and Supernatural

"Bad Astronomy is a fun read. Plait is wonderfully witty and educational as he debunks the myths, legends, and 'conspiracies that abound in our society. 'The Truth Is Out There' and it's in this book. I loved it!" --Mike Mullane, Space Shuttle astronaut and author of Do Your Ears Pop in Space?

• Sales Rank: #114208 in Books
• Brand: Wiley & Sons
• Published on: 2002-03-01
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .75" w x 6.05" l, .76 pounds
• Binding: Paperback
• 288 pages

From Publishers Weekly
Plait, a science writer who works in the physics and astronomy department at Sonoma State University, is appalled that millions of Americans don't believe the moon landing really took place and do believe that Galileo went blind from looking at the sun, or that they can make an egg stand on end only on the vernal equinox. To set the record straight, he debunks these and many other astronomy-related urban legends in this knowledgeable, lighthearted volume. The early chapter "Idiom's Delight" sets the stage by clearing up the scientific inaccuracies in everyday expressions as in the phrase "light years ahead," for example, which is used to indicate timeliness or prescience when light years are actually a unit of distance. In later chapters, Plait explains meteors, eclipses, UFOs, and the big bang theory, revealing much about the basic principles of astronomy while clearing up fallacies. With avuncular humor, he points out the ways advertising and media reinforce bad science and pleads for more accuracy in Hollywood story lines and special effects. This book is the first in Wiley's Bad Science series on scientific misconceptions (future titles will focus on biology, weather and the earth). (Mar.)Forecast: If every entry in the series is as entertaining as Plait's, good science may have a fighting chance with the American public. Expect respectable sales, for the paperback format is nicely suited for armchair debunkers.

Copyright 2002 Cahners Business Information, Inc.

From Library Journal
Inspired by his popular web site, www. badastronomy.com, this first book by Plait (astronomy, Sonoma State Univ.) debunks popular myths and misconceptions relating to astronomy and promotes science as a means of explaining our mysterious heavens. The work describes 24 common astronomical fallacies, including the beliefs that the Coriolis effect determines the direction that water drains in a bathtub and that planetary alignments can cause disaster on Earth. The author sharply and convincingly dismisses astrology, creationism, and UFO sightings and explains the principles behind basic general concepts (the Big Bang, why the sky is blue, etc.). Though some may find him strident, Plait succeeds brilliantly because his clear and understandable explanations are convincing and honest. This first volume in Wiley's "Bad Science" series is recommended for all libraries, especially astronomy and folklore collections. Jeffrey Beall, Univ. of Colorado Lib., Denver
Copyright 2002 Cahners Business Information, Inc.

Review
a good read&Plait's book is readable, entertaining, not exclusively for astronomers, and often very funny& -- Astronomy & Space, June 2003

"...a good read...Plait's book is readable, entertaining, not exclusively for astronomers, and often very funny..." -- Astronomy & Space, June 2003

"...a great book to dip into..." -- Popular Astronomy, January 2004

"...everything's beautifully explained. He gives the neatest explanation of tides I've ever seen...for that alone, this book should be in every school library on the planet." -- New Scientist, 4 May 2002

"...the book might be a better student introduction than many more sober tomes..." -- Times Higher Education Supplement, 7 June 2002

"The author sharply and convincingly dismisses astrology, creationism, and UFO sightings.... Plait succeeds brilliantly because his clear and understandable explanations are convincing and honest." -- Library Journal, March 15, 2002

"The author sharply and convincingly dismisses astrology, creationism, and UFO sightings.... Plait succeeds brilliantly because his clear and understandable explanations are convincing and honest." -- Library Journal, March 15, 2002

Inspired by his popular web site, www. badastronomy.com, this first book by Plait (astronomy, Sonoma State Univ.) debunks popular myths and misconceptions relating to astronomy and promotes science as a means of explaining our mysterious heavens. The work describes 24 common astronomical fallacies, including the beliefs that the Coriolis effect determines the direction that water drains in a bathtub and that planetary alignments can cause disaster on Earth. The author sharply and convincingly dismisses astrology, creationism, and UFO sightings and explains the principles behind basic general concepts (the Big Bang, why the sky is blue, etc.). Though some may find him strident, Plait succeeds brilliantly because his clear and understandable explanations are convincing and honest. This first volume in Wiley's "Bad Science" series is recommended for all libraries, especially astronomy and folklore collections. Jeffrey Beall, Univ. of Colorado Lib., Denver (Library Journal, March 15, 2002)

"...everything's beautifully explained. He gives the neatest explanation of tides I've ever seen...for that alone, this book should be in every school library on the planet." (New Scientist, 4 May 2002)

"...the book might be a better student introduction than many more sober tomes..." (Times Higher Education Supplement, 7 June 2002)

"Bad Astronomy is a book which is both timely and welcome. I would recommend it without hesitation, and I have no doubt that it will be widely read..." (The Observatory, October 2002)

For skeptics, always fans of science: The first two books in a series devoted to "bad science," Bad Astronomy by Philip Plait and Bad Medicine (Wiley, $15.95) by Christopher Wanjek, may warm even a Scrooge's heart. In short chapters, Plait tackles misperceptions about why the moon looks larger on the horizon and why stars twinkle before moving on, dismantling conspiracy kooks who doubt the moon landing and offering a top 10 list of bad science moments in movie history. Wanjek, a science writer who has also written jokes for The Tonight Show and Saturday Night Live, takes an edgy and funny tack in debunking myths such as humans using only 100f their brains, the utility of "anti-bacterial" toys and the safety of "natural" herbal remedies, ones often loaded with powerful chemicals. (USA TODAY, December 3, 2002)

"...a good read...Plait's book is readable, entertaining, not exclusively for astronomers, and often very funny..." (Astronomy & Space, June 2003)

"...a great book to dip into..." (Popular Astronomy, January 2004)

Most helpful customer reviews

54 of 59 people found the following review helpful.
Bad Science Encounters Good Science
By STEPHEN PLETKO
+++++

Answer true or false to these ten statements:

1) The sky is blue because it reflects the blue color of the oceans.
2) The seasons are caused by the Earth's tilt.
3) The Moon's phases are due to the shadow of the Earth falling on the Moon.
4) The bright glow of a meteor is not caused by friction as it passes through the Earth's atmosphere.
5) There are no stars seen in Apollo Moon-landing pictures thus proving that these landings were staged.
6) The Hubble Space Telescope is bigger than all Earth-based telescopes.
7) Stars in the night sky do have color.
8) The Moon is bigger near the horizon than when it's overhead.
9) In the southern hemisphere, winters are much warmer than those in the northern hemisphere.
10) X-rays are emitted from the eclipsed sun but these X-rays do not damage your eyes if you look at the eclipsed sun.

If you answered true to any one of statements 1,3,5,6,8,9 or false to any one of statements 2,4,7,10, then you can use the help of this book to clear up your misconceptions!

This book, by Dr. Phillip Plait (creator of the bad astronomy internet site), corrects 24 common misconceptions of astronomical science. This book divides these misconceptions into five parts. All science is fully explained so the reader does not have to have extensive scientific knowledge. As well, there are diagrams and black-and-white photographs to aid the scientific discussions. Finally, there are recommended books and recommended internet sites for those who want to know more.

Part one explains three misconceptions that occur in the home. The second part deals with five misconceptions about the Earth and Moon. Part three unravels eight misconceptions regarding things in the night sky (such as stars, planets, and meteors). The fourth part is concerned with five bad explanations of various events (such as the Moon-landings and UFOs). Lastly, part five is a special section covering three astronomy topics (such as bad astronomy in the movies).

For those who have a science background (such as myself), don't feel tempted to skip a section because you feel you know the correct answer to a misconception. This is because each chapter contains much important detail. For me, I found that for those sections where I felt I knew the correct scientific answer, I still learned a lot because other interesting information was presented to enhance the discussion.

Finally, I did find an error in the UFO section. This section implies that no amateur astronomers have seen UFOs. Actually, the majority of amateur astronomers have not seen them but a small minority have seen them.

In conclusion, we are bombarded by bad science every day. In order to turn bad science into good science, you have to start reading good science books. This book is a good place to start!!

+++++

0 of 0 people found the following review helpful.
A bit boring
By Robert Leonetti
Author goes on and on about a subject that may not be that much interest to most.

13 of 18 people found the following review helpful.
Stuff that's good to know
By Amazon Customer
I agree with most of the earlier reviewers: the author has a sense of humor. More, he has a sense of disgust at those who don't know what he does.
True, that can be entertaining. However, it some ways, it strikes me as a bit too smark alecky (Is that how you spell that?)
I too have fancied myself as an amateur astronomer for years. Some of the "trivia" in the book is okay, like the different between meteorite and meteoroid. Some is a little more incidental. That's where some gets a tad offensive: I've been critical of social scientists who act like they know something us peons without multiple letters after our name don't know. Plait comes across that way at times. "You idiots. You should know what I do!" True, some of that any non-idiot SHOULD know, so that makes up for the bulk of the sarcasm.
Then there's the moon hoax. In fact, that was my favorite section. Some questions of those who challenge the veracity of Apollo 11 and following--there are a few. I know one, for example--can, if you stretch, seem almost reasonable. Plait did a good job of answering them.
And his Hollywood section was particularly amusing. I could discount the filmmakers who show their spacecraft swooshing through the vacuum of space as naive or ill informed. But they should know a little before much of what they show. (That, in fact, is one of the reason I've always recommended Kubrick's "2001 : A Space Odyssey." When there was no medium, like air, to convey a sound in space, the film was, appropriately, silent!)
Overall it was a worthwhile book. I would recommend it to, say, persons interested in astronomy, space, or even science fiction. And I've already bookmarked Plait's bad astronomy web page. (Thanks Phil.) But to its weaknesses I've referred. Just don't let those discourage you from the book.

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